Exhibition and Events

The Exhibition and Events Bags section showcases promotional bags intended to appear at marketing exhibitions or road shows. The most common type of promotional bag for exhibitions is the 'tote' bag. This is a 'handbag' styled bag with lots of room. This is a good exhibition bag as there is lots of room on the front and back for a company logo.

Maximise your exhibition presence with exhibition bags

You may well have come up with a nice little package already. But what are you going to put it in? Visitors have enough to carry when they visit an exhibition so you need to be careful not to laden them down with even more. Instead, lend a helping hand by giving them an exhibition bag!

Exhibition bags can be made in any size or colour and from a range of materials. They can be printed or embroidered with your company information and logo so that when they are paraded about the exhibition centre, they will draw attention to your business.

Choose something long lasting like cotton or linen, and you will have a ready-made on-going marketing campaign, because reusable bags are becoming one of the most wanted items. Reusable exhibition bags will strengthen your marketing message by making it a positive one: environmentally friendly and extremely useful; two excellent things to be associated with your brand.

Exhibition bags can be used in a number of ways to maximise your presence at the show:

Before the event
Put together a press pack with samples and an invitation to your stand. Put everything in your stylish bags and deliver them to the press office to attract attention from journalists.

During the event
Hand out your attractive bags filled with your brochure and a money-off voucher, as well as a few carefully selected branded gifts that visitors will really appreciate, like a bottle of water and some sweets. If it’s a consumer show where adults are accompanied by their children then add something to keep the little ones amused too like a colouring set or a yo-yo, a gesture that’s bound to impress any parent!

After the event
Take any leftover exhibition bags filled with personalised goodies to the organiser’s office or hand them out to fellow exhibitors. Everyone is a potential customer or referrer after all!

Conference bags: market your business at a range of events

If you are holding or sponsoring a conference, then you should not miss this golden opportunity to market your business and raise awareness of your brand.

You or the organisers will no doubt be putting together a delegate pack containing the conference programme, name badge, speaker biographies, background notes and feedback form. A great way of keeping all this material together is by inserting it all into a customised conference bag.

Conference bags can be branded with a logo and other information like a website address and identifying sales strap line. Whether you are hosting the event or sponsoring it, you can get involved in this appealing way of marketing your business.

Conference bags are considered as perks by attendees because not only do they keep all their papers in order, they can also be re-used at future events and even as part of their daily working life. This is excellent news for your brand awareness campaign because not only is your company profile being associated with an appreciated gift; it is also likely to be seen at other events and by other people.

You could even take things a step further by adding other promotional items into your conference bags. Because the bags are generally made with an assortment of handy pockets and pouches, you could fill these with things like branded calculators, printed pens and personalised notepaper. What an image you will create! Slick, organised and efficient: all wonderful things to associate with your company.

Conference bags have a wider range of uses other than at conferences. There are various events and occasions where these brand boosting tools can be distributed, such as:

• Trade Shows and exhibitions
• Conferences
• Presentations
• Networking events
• Launch parties
• Press conferences
• Corporate hospitality events
• Company meetings

All you need to do is tailor the contents, and then you will have the perfect gift for the occasion that will ensure brand recognition and attendee satisfaction.

Conference bags can also be issued to employees so that when they attend external events or visit clients or contacts, they take your branding with them and create a notable impression for your business.

There is a spectrum of colours, styles and capacities to choose from when selecting conference bags. First of all you need to examine your audience and make sure that your choice of style and colour is flexible enough to suit their tastes. Secondly, make sure you choose the right sized bag that will easily accommodate your materials, but not be too over-sized.

Conference bags are more than just a receptacle for conference materials! They also make a brilliant marketing tool that lends itself to a range of situations, all of them opportunities to raise awareness of your business and put it in a good light!