confectionery
Add flavour to your marketing with branded sweets!
Advertising with sweets is an extremely affordable and successful way to raise brand awareness very quickly.
There is a wide range of edible advertising tools around that give all types of business the opportunity to make a lasting impression, without eating too much into the marketing budget!
Sweets can be personalised very easily. Whether it’s the confectionary itself, or the packaging it comes in; your logo, sales message, company name or website address can easily be added so that full attention is drawn to your brand.
There are so many industries in which sweets can effectively be used to raise awareness as well as add a touch of good customer relations:
Exhibitions and trade shows
The easiest way to draw visitors to your stand is to give something away. Walking around an exhibition hall and talking to lots of people can be thirsty work, so a nice sweet to refresh the mouth makes a welcome gift. Fill bowls with sweets in branded wrappers and dot them around your stand so that everyone can help themselves. The more the merrier, because people attract people, and you really want that buzz around the booth! Furthermore, visitors will more often than not take a handful away with them for later or to pass on to their colleagues, which means your tasty advertising tool will go even further to help promote your business.
Travel
If your company serves the travel industry then sweets make a perfect promotional handout because they are ideal travel companions. When flying, sucking a sweet helps reduce ear-popping and passengers on long car journeys also find they help to allay travel sickness. Not only this, they also help to pacify kids too!
Restaurants
It’s always a nice touch to receive a couple of sweets with the bill at the end of a meal. Branding them adds a professional touch and will help reinforce the name and image of the establishment.
Client Facing Roles
Anyone in a position where they come face to face with clients or customers will find it useful to have a tin of mints to hand. If that tin of mints with your logo on the lid is at your customers’ fingertips just when they need it, you will always be remembered for saving the day!
Goody bags
Goody bags are often handed out at trade shows, press conferences, business launches, staff parties, client introductions, networking events or during high street or shopping centre promotions; and sweets make an excellent filler!
Sweets make such a good advertising giveaway because almost everyone loves them. Related to childhood, they are often seen as a reward and the pleasing, sweet flavour is associated with comfort and satisfaction, and can even enhance a good mood.
Sweeten the taste of your brand with personalised sweets: a highly successful, very economical and versatile marketing tool that everyone loves!











