You might assume that promotional products need to cost a lot to make an impact, but this is far from the truth. Chosen tactically, your advertising can make the most of some low-cost products which will have massive appeal to your client base.

So how do you make sure that your clients look past the words ‘budget’ and ‘minimum cost’ when they pick up your promotional product for their office? It is possible if you choose with care.

Time for tea: budget or cheap promotional coasters are a great value product that can still look great with your name on. Try matching your logo to the design, and opt for a crystal, translucent coaster that is eye-catching yet great value. The flexible, gripping material will mean it’s a solid presence by their computers every day. Almost as indestructible as your brand and cheaper than a cup of tea!

Office companion: promotional bugs in bright colours can be bought in bulk and will make any conference stand appear bright and cheerful; easy to pick up and take back to the office, it brings cheer to any corporate environment, and will have your name printed proudly on the ribbon. A budget bug in royal blue will bring a smile to their faces whenever they see it, and that means a smile really can cost next to nothing.

It all adds up: even calculators, that handy tool that they’ll reach for whenever a quick calculation’s required on the spot, can be a budget option. A treat to receive in silver, a solar powered version with rubber buttons means low cost but high usage, with your company name associated with it too.

It’s clear to see that you can capitalise on the benefits of promotional products even if you’re on a tight advertising budget – there are some great items out there that will make your brand stand out in style at surprisingly low cost. To see some great value promotional items go to www.argonpromo.co.uk, where you’ll see that low-cost can still mean premium quality products.  

Sales driven businesses constantly motivate their sales force with grand incentive schemes, like offering holidays or cash bonuses to their star reps.

However, sales-increasing incentive schemes are not just limited to corporate enterprises. Whatever your business size; employees who regularly deal with your customers could be your sales team in disguise. You just have to motivate them, and using a corporate gift is the ideal way.  

A customer about to make a purchase has already bought into your brand. Selling more to that customer is much easier and cheaper than trying to sell from scratch to a cold prospect.

All you need to do is offer your staff an incentive so that they make the effort to sell more for you. Offering well-chosen corporate gifts is a great way to motivate people. There is a multitude available to suit everyone and every budget.   

Here a just a few ideas where motivating staff with corporate gifts could really enhance your sales:

Beauty industry: A client books a manicure. Maybe they’d like a pedicure too, or a facial? A therapist motivated by incentives could easily sell more treatments to someone who hadn’t considered completely pampering themselves.  

Restaurant: Diners order their meal but haven’t asked for any side dishes. An enthused waiter would subtly suggest adding to their dining experience with some carefully chosen additions.

Retail: A shopper asks to try on a pair of jeans. A sales assistant, encouraged by the thought of a classy gift from their employer, may suggest a belt to complement them, and perhaps even matching shoes and a bag.  

Motivate your staff, make them feel appreciated, and watch your sales escalate all at the same time by using corporate gifts as incentives.

 

If you’ve ever found yourself in the ideal situation to promote your business, but didn’t have a business card or anything with your company details on to hand, how did you feel? Embarrassed? Inadequate?

Be prepared with a ‘business kit’. Keeping a simple set of items in your briefcase so you’re ready for every meeting will make you appear professional and well-organised in front of your business associates. A business card and brochure are obvious contents, but go a step further and include some carefully selected promotional items and you’ll stand out in the crowd, leave a lasting impression and get the chance to send your branding out into your contact’s office.

Here are some promotional items that would benefit your business kit:

Branded pens – keep two or three in your kit. Use one to take notes during your meeting, and leave one or two with your contact to take back to their office, along with your logo!

Branded notebook – take notes on logo-marked paper and keep your corporate identity in front of your contact throughout the meeting.

Personalised calculator – a really handy promotional item. If your meeting involves making calculations, use a machine printed or engraved with your company logo.

Branded sweets – talking can be thirsty work. A thirst-quenching packet of sweets, printed with your company logo, could prove very useful and much appreciated by your customer during your meeting.

Promotional conference folder – pack your kit into a quality leather folder embossed with your logo. You will look and feel organised and polished.

Gear yourself up for meetings by preparing a business kit. Fill it with a few cleverly chosen promotional items and make a real impression at your next appointment. 

It is said that a tidy workspace leads to a tidy mind, and therefore a more efficient working day. This is certainly true, but many employees lack the right storage and organisational goods needed. This is where your advertising can reap the benefits!

Far from being the safe option, goods that organise and streamline and office will be welcome by everyone, and will be snapped up as ‘old faithfuls’ at conferences too.

Go for durable, high-quality goods and they will become a permanent office fixture. Often these are items that are overlooked when it comes to choosing effective promotional goods. 

Binders, folders and conference wallets displaying your company logo will keep safe and organised all those important documents and can be in the form of A4 ringbinders in anything from recycled board in turquoise and red to luxury folders made from padded black leather with even more organisational tools included (such as notepads and pens). They will display an ordered approach in meetings and make lost and disorganised papers a thing of the past.

Business cards are nearly always exchanged in meetings, so your customers will always be grateful to receive a business card holder for their desk, ready for easy access and reference. Some can hold up to 100 cards in neat, tidy plastic pockets within your branded holder, which can be stylish with an aluminium finish or metallic red with a lanyard attached for clients on the move; an invaluable and lasting promotional item that will be called upon time and time again.

Practical promotional goods are a great choice if you want your advertising to last the course and provide valuable assistance in making your client’s office a more professional, organised environment – and a regularly used promotional good is the best advertising your company could have.

And if you want to browse a wide range of practical promotional goods, a great place to start is www.argonpromo.co.uk.

You might assume that promotional goods only fall into the category of desktop items; indeed, this is an effective way to market your business, but there are promotional goods on which your company name and slogan can be printed that encourage energetic pursuits in your clients and will get your brand noticed out of the office domain.

A couple of ideas for goods for your business’ clients might be

Sporty goods: even fitness activities can be capiltalised on for your promotional purposes. A brightly coloured nylon sports bag could accompany your customer to the gym and be taken out to a wider audience who can see your name, logo or website url in association with someone’s spare time and with something that is in regular use. Or opt for a PU digital sporty watch which will really impress your clients with a fashionable but functional way to advertise your brand.

Travel aids: want a promotional good that will come in really handy for your travelling clients and new customers? Then why not pick a glove box atlas in padded burgundy leather, a classic way to accompany your client wherever they may drive and show your brand embossed on something useful and durable. Or you could thank customers and attract new ones with a travel wallet or luggage tag in leather for the jetsetter in them. These gifts show you really understand your client and that their needs in business extend beyond the office.

Choosing a promotional good that is fun, active and practical will send the right message not only to your client but to anyone who sees your branded item; from the tennis courts to a café on the continent, your goods will be seen by anyone who passes and above all will be a practical items that your client will use time and time again when they’re on the move.

Visit www.argonpromo.co.uk to choose the outdoor promotional goods that are right for your company, or call our expert team on 0870 300 1426 for specialist advice.

Why not match your advertising to the seasons? During the summer months, when temperatures rise and your clients and customers are getting out and about, it is the perfect opportunity to send out your company message on something tailored to the season.

Choosing summer-related products means that you’re saying to your clients that you recognise and take into account what they need and want to provide them with a gift that they can actually use when the sun shines.

Outdoor advertising Sending out branded, colourful Frisbees, tennis balls and customised boomerangs means a great opportunity to show your logo on something fun and that will be used during office lunchtimes to break from the routine. Summer means getting out of the office and sending promotional gifts to facilitate this makes marketing sense; these brightly coloured, fun items will be hard to ignore, whether sent out to clients or snapped up at conferences.Shelter from the sun Baseball caps are a great idea if you want to show you care about your client’s safety in the sun. We all need to be aware of looking after our health and choosing a stylish hat in brushed cotton means they will keep cool and shaded from the midday sun, plus your logo will be shown publicly as something people want to wear and trust. And a sport-themed hat will be perfect for your client’s summer sporting pursuits.Indoor comfort Not every office employs air conditioning, so providing your valued clients (and staff) with promotional gifts that will add to their comfort levels are invaluable. From bottled spring water of the highest quality to a compact personal fan in translucent blue, this is an ideal opportunity for your business to thank your clients and employees with something useful, practical and above all, thoughtful.So make your business really shine in the summer – show that you value your clients by thinking about their comfort and style and by choosing a promotional gift that’s perfect when the temperature rises!

For a huge range of promotional gift options just go to www.argonpromo.co.uk and find the gift that’s right for your clients in the summer time.

Look beyond everyday promotional items if you want to engage prospective and existing clients on an intellectual level outside the realms of the office. After all, all work and no play is no fun for anyone. So why not associate your logo and business brand with time out and the opportunity for your clients to explore their hidden, creative talents?

You may need a little advice on this, as it is a unique area that you will be tapping into; your exhibition and will therefore draw many more interested attendees than the usual office-themed offerings might:

1. Arts and crafts: liquid marker pens in bright fluorescent colours or a coloured pencil sets will bring out the artist in them. Or print your company name on promotional glue sticks, especially near the holiday season, and encourage the spirit of homemade and creative crafts with some quality pvp glue. And wiro-bound notepads are an economical promotional item that will be essential for all those sketches and thought
2.  Make and mend: items that are invaluable to sewing and fixing range from branded sewing kits with needles and thread to frosted red promotional tape measures, handy rulers and sticky tape dispensers. They’ll be snapped up at conferences and will display your logo proudly.
3. Interiors: candle holders in glass encourage your clients to use their creative eye in the home, and you could opt for a stylish transparent gel candle in lemon with subtle but prominent space for your logo to let them experiment with colours and displays in their own living space.

So it’s time to think beyond practical, office and computer-based items. Your customers and clients will appreciate your creative promotional items which, although economical, recognise that your customer base has a creative side. As a result your company name will be taken into the home and seen as a break from work, which can only be beneficial to your company’s image.

Visit www.argonpromo.co.uk to choose some creative promotional items for your clients, or call our expert team on 0870 300 1426 for specialist advice. 

There are some intelligent ways that your business can capitalise on its advertising, and choosing to give out corporate gifts that are collectable or part of a series is one of them. We all enjoy receiving gifts but when they are worth keeping and are obviously of premium quality, they will be a gift that lasts in our minds and in our office space, too.

Colourful model cars are a traditional item for collectors, and a timeless way to send out something with a nod to the past but that will sit proudly in an office cabinet displaying your logo and name to all who pass as something worth keeping. You could opt for a die-cast yellow Porsche for those special customers and follow it up with a red Lotus Elise the next time – create the demand and potential customers will crowd around your conference stand. And it needn’t be flashy cars; maybe you are a taxi company and want to impress customers with a branded model black taxi, where your logo will sit in two places and will be associated with something classic yet relevant to your business today.

Classic desktop items are another item that your clients will want to keep in a sea of other promotional items. Opt for a stylish letter opener for an item that is of premium quality and as a corporate gift that speaks volumes about your company (and is worth holding on to). Choose a smart executive design in brushed silver and when it is sent and received in its presentation box it will be a gift to remember every day when the postman calls; and why not follow it up the next time with a metal bookmark in the same style, with a satin finish? Your customers will begin to recognise your style and come to expect only the best from your promotional presents to them.

So picking corporate gifts that your clients will want to keep not only shows you to be a company that values their client but one that is savvy enough to know that something worth sending will be something your customers will want to keep, which means maximum brand exposure due to your premium gifts. 

Visit www.argonpromo.co.uk to choose a corporate gift that will be treasured by your clients, or call our expert team on 0870 300 1426 for specialist advice.

In today’s highly advanced marketing community, there is often pressure to reach out to new marketing mediums and forget the tried and tested old ones. While new media and digital marketing are very apt and up to date, there is still room for the traditional below the line techniques.

Promotional Product giveaways are easy to manage. All you need to do is find out a little bit about your customers, what they like and what their business would really benefit from. For example, a computer firm would really appreciate technological based products, or mouse mats. They would use these gadgets all day every day. A children’s hospital on the other hand would really benefit from teddy bears and children’s toys. It’s all about matching what you do with what your customers need. 

Often simplicity is the key. Big brands can over complicate things and mass market their message to consumers. If you want to personalise and react on an individual basis, investing in promotional products is going to prove key.

I would suggest that the promotional products era is still relevant and promotional gifts can be used with great avail. Make sure your message is seen all day every day on your prospects desks. To retain optimal value and see some of the most innovative ideas out there: please see www.argonpromo.co.uk.

Ever wondered how you can engage better with your customers; how you can make your brand stand out and be more exciting than your competitors? Well, welcome to the wonderful world of promotional teddy bears!  

Often companies give out the same standard pens, mugs, mouse mats etc. These gifts all have their rightful place, but imagine the reaction you would get from your customers if you suddenly did something vastly different. It would make them stand up and take notice!

 Promotional teddy bears do not have to be expensive: at Argon Promotions our little furry friends start at the £1 margin to ensure they are most competitive and reasonably priced. 

Teddy bears are best suited to female orientated work places, so it’s probably best to evaluate the effectiveness of your product choice. But you can be assured that opinions will sway in your favour if you impress those all important female colleagues in the work force!

Other promotional products can often appear bland and unimaginative; all your competitors will be investing in the same gifts and after a time it will be hard to distinguish between your company and your competitors, So, to get noticed in this highly competitive market you have to differentiate and be creative. Customers love companies that can use their creativity and innovation to win over their hearts. 

For the very best selection of customised teddy bears, please see Promotional Teddy Bears.