This excerpt poses the question as to whether advertising authorities are becoming too stringent with TV advertising regulations. Currently there are calls within the industry to ban all junk food advertising pre watershed in order to combat the rising concern society has with obesity amongst children. In this move all food categorised as High Fat Salt Sugar content (HFSS) will no longer appear in ad breaks between kids TV programmes.

 Also, in a bid to help the government with their crackdown on binge drinking, alcohol companies are also coming under fire. Many have repositioned their adverts to promote sensible drinking, i.e. opting to encourage consumers to buy their drinks, but providing with it often quite a graphic depiction of what could happen if they drink too much. 

So my question is: are companies being penalised and held back under this wave of ethical advertising? What is abundantly clear is that there has been a shift from a time where advertisers could stretch the truth and use persuasive marketing spin to sell on nothing more than ideals. They are now been held back by a call for sensible, honest marketing.

Is this a good thing?

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