If you’ve ever found yourself in the ideal situation to promote your business, but didn’t have a business card or anything with your company details on to hand, how did you feel? Embarrassed? Inadequate?

Be prepared with a ‘business kit’. Keeping a simple set of items in your briefcase so you’re ready for every meeting will make you appear professional and well-organised in front of your business associates. A business card and brochure are obvious contents, but go a step further and include some carefully selected promotional items and you’ll stand out in the crowd, leave a lasting impression and get the chance to send your branding out into your contact’s office.

Here are some promotional items that would benefit your business kit:

Branded pens – keep two or three in your kit. Use one to take notes during your meeting, and leave one or two with your contact to take back to their office, along with your logo!

Branded notebook – take notes on logo-marked paper and keep your corporate identity in front of your contact throughout the meeting.

Personalised calculator – a really handy promotional item. If your meeting involves making calculations, use a machine printed or engraved with your company logo.

Branded sweets – talking can be thirsty work. A thirst-quenching packet of sweets, printed with your company logo, could prove very useful and much appreciated by your customer during your meeting.

Promotional conference folder – pack your kit into a quality leather folder embossed with your logo. You will look and feel organised and polished.

Gear yourself up for meetings by preparing a business kit. Fill it with a few cleverly chosen promotional items and make a real impression at your next appointment. 

Look beyond everyday promotional items if you want to engage prospective and existing clients on an intellectual level outside the realms of the office. After all, all work and no play is no fun for anyone. So why not associate your logo and business brand with time out and the opportunity for your clients to explore their hidden, creative talents?

You may need a little advice on this, as it is a unique area that you will be tapping into; your exhibition and will therefore draw many more interested attendees than the usual office-themed offerings might:

1. Arts and crafts: liquid marker pens in bright fluorescent colours or a coloured pencil sets will bring out the artist in them. Or print your company name on promotional glue sticks, especially near the holiday season, and encourage the spirit of homemade and creative crafts with some quality pvp glue. And wiro-bound notepads are an economical promotional item that will be essential for all those sketches and thought
2.  Make and mend: items that are invaluable to sewing and fixing range from branded sewing kits with needles and thread to frosted red promotional tape measures, handy rulers and sticky tape dispensers. They’ll be snapped up at conferences and will display your logo proudly.
3. Interiors: candle holders in glass encourage your clients to use their creative eye in the home, and you could opt for a stylish transparent gel candle in lemon with subtle but prominent space for your logo to let them experiment with colours and displays in their own living space.

So it’s time to think beyond practical, office and computer-based items. Your customers and clients will appreciate your creative promotional items which, although economical, recognise that your customer base has a creative side. As a result your company name will be taken into the home and seen as a break from work, which can only be beneficial to your company’s image.

Visit www.argonpromo.co.uk to choose some creative promotional items for your clients, or call our expert team on 0870 300 1426 for specialist advice. 

Where would the world of business be without advertising and promotion? From corporate companies to the smallest businesses, using promotional items will significantly boost your sales.

Leading corporate companies spend thousands of pounds on marketing and advertising. But you don’t have to break the bank to get your business noticed by the consumer. You can do this simply by using attractive promotional items to gain respect and recognition, from prospective new clients. When people search for a service or new company to meet their needs, they look for quality, reliability, and competitive prices

The way in which you portray your company reflects what you have to offer. So bare this in mind when you choose your companies promotional items or gifts. You may choose to use just one type of promotional items, such as a nice quality embossed conference folder, or you can opt for several different items. For example say your regular customers use computers.The ideal promotional items would be a well designed computer mouse, or gleaming USB flash drive with your company name and logo on.

Take a look at the competition, what promotional items do they use, if any?When it comes to promoting your company, you can’t afford to let potential business slip away. Invest in your company’s future; don’t delay future sales are just a step away. www.argonpromo.co.uk.

When considering promotional itemsto advertise your company, there is a dizzying array of options to choose from. But don’t be daunted; whether you go for something small yet practical for your clients and customers or premium and impressive, if you’re clear on what you want your advertising to achieve, you’ll see that there is a promotional item to suit your needs perfectly.

 First consider the cost. It doesn’t always mean producing a few items bearing your business name. Don’t exclude any of your customers or clients from your message, because the greater the quantity you buy, the better the savings are in terms of discount. And items don’t have to be posted or given out all at once – pick a timeless item such as pens or promotional letter openers, and there’ll always be a box to hand should you need to impress at short notice.

Think about the item type. Regardless of cost, the item has to be right for your message and for your company’s image. So maybe you’re looking for something fun to celebrate your first year in business, and want a promotional gift that will make your clients smile – why not customise a cuddly teddy with your logo? Or maybe you want to arm your sales force with embossed conference folders that will represent the company in style, or perhaps offering handy promotional Post-it notes or pens at exhibitions and trade fairs is the soundest idea for your prospective clients? There really is something to suit everyone, and as a result, your advertising will be focused, targeted and of course, effective.

So whatever you choose to send or give out as a promotional item, if you’re looking to increase brand awareness of your company and make the right decision about which item is best for you, the type and cost are crucial places to start. Whether you opt for durable and useful items or fun and popular pieces, your clients will thank you for it and it will serve to make you stand out from your competitors for many months to come and whenever that item is used!     

Visit www.argonpromo.co.uk to choose the right promotional item for you from hundreds of great options. Just call our expert team on 0870 300 1426 for advice and to choose which one is right for your company.