Promotional gift giving is the magic ingredient in any marketing mix and is a crucial part of customer relationship management.

However, care must be taken to choose the right gifts to suit the level of business contact. Spend too much and it could look a bribe; too little and it may appear that you don’t care enough. Categorising contacts will help you decide how to choose the appropriate level of promotional gifts:

Existing customers Existing customers are where the majority of your business comes from, with the least effort. Keeping these customers happy is of utmost importance so that the relationship can develop and you can make sure you don’t lose the customer to a competitor. Gift type: reward. Gift level: top range.Referrers Generally they won’t use your services but they are prolific recommendation makers. A referral is hundreds of times more effective than any advertisement. Referrers should therefore be rewarded every time they refer a good quality lead. Gift type: reward. Gift level: high.Prospective customers and referrers Not yet a part of your customer or referrer base, but you want them to be. You want to entice them to recommend or buy from you. If they are the type of prospect that would make a lucrative customer or referrer, then good quality, medium range promotional gifts should be chosen, although care should be taken to ensure it doesn’t appear you are bribing them to do business with you. Gift type: incentive. Gift level: medium.Using promotional gifts is an effective way to gain and maintain business contacts, develop and nurture relationships and encourage more business and referrals. However, care should be taken when choosing gifts so that they don’t over or understate your message.

 

Say promotional gift and you automatically think business marketing campaign, customer rewards, staff incentives, product launch giveaways. It’s true, promotional gifts make excellent business tools. But if you look closer to home, there are numerous opportunities where gifts can be used to add zest to any special occasion and form long-lasting memories of happy celebrations.

Everyday people can use promotional gifts to boost the character of a special celebration or fun event. And it doesn’t have to be the typical gifts that spring to mind like pens or mugs! There are so many different products to choose from that can add an innovative touch to a party.

From birthdays to Bar Mitzvahs; Christmas parties to New Year dos; Weddings to Christenings and school reunions to retirement parties, there is a perfect gift to pep up every occasion.

Stuck for an original idea for your wedding favours? Why not use a light-hearted promotional gift like a love heart stress reliever? Looking to add sparkle to a Christmas party? How about personalised light-up Santa hats for all, and gorgeous snow-globes as take-away goodies for guests?

For a coming of age party like a Bar Mitzvah or milestone birthday, hand out personalised keyrings to denote being awarded the key of the door; and for school reunions, you could imprint your school crest onto any number of promotional gifts. 

Using promotional gifts offers vast scope for giving a bit of zing to a special occasion – the only limit is your imagination! Gifts are inexpensive, fun and really easy to arrange, which is why businesses love them!

 

Brand awareness is one of the most important aspects of a marketing campaign and one of the best ways to filter a brand and sales message into all aspects of peoples’ lives is using promotional gifts.

Providing a campaign is well managed and a clever selection of promotional gifts is chosen, brand awareness could be excelled far beyond any media advertising campaign could achieve because these items have a habit of trickling into homes, workplaces and everyday lives.

In the home: A mug in the kitchen, a pen by the phone, a mouse mat in the study, a torch in the garage. Notepads and calendars; paperweights and corkscrews; things that are used every day will promote your message and display your brand to an entire family, as well as having that ‘handy’ appeal that makes everyone appreciate you even more.

In the workplace: A desktop is a haven for gifts like memo holders, clocks, coasters and USB drives; but the promotional gift collection doesn’t stop at the desk; take a walk through to the staff room or canteen and you’ll see branded mugs and glasses, wall clocks and decorative gifts like vases and picture frames.

On the move: Gifts in the car like key rings, air fresheners and tax disc holders promote your brand to drivers and their passengers; gifts for the bag or briefcase, like a promotional umbrella, pen, notepad or calculator are useful and appreciated; travel gifts like passport holders and luggage tags will make your brand take flight.

Filter your brand into homes and workplaces, and see it take off by personalising something practical with your logo and sales message. Promotional gifts are all around!

You might assume that promotional goods only fall into the category of desktop items; indeed, this is an effective way to market your business, but there are promotional goods on which your company name and slogan can be printed that encourage energetic pursuits in your clients and will get your brand noticed out of the office domain.

A couple of ideas for goods for your business’ clients might be

Sporty goods: even fitness activities can be capiltalised on for your promotional purposes. A brightly coloured nylon sports bag could accompany your customer to the gym and be taken out to a wider audience who can see your name, logo or website url in association with someone’s spare time and with something that is in regular use. Or opt for a PU digital sporty watch which will really impress your clients with a fashionable but functional way to advertise your brand.

Travel aids: want a promotional good that will come in really handy for your travelling clients and new customers? Then why not pick a glove box atlas in padded burgundy leather, a classic way to accompany your client wherever they may drive and show your brand embossed on something useful and durable. Or you could thank customers and attract new ones with a travel wallet or luggage tag in leather for the jetsetter in them. These gifts show you really understand your client and that their needs in business extend beyond the office.

Choosing a promotional good that is fun, active and practical will send the right message not only to your client but to anyone who sees your branded item; from the tennis courts to a café on the continent, your goods will be seen by anyone who passes and above all will be a practical items that your client will use time and time again when they’re on the move.

Visit www.argonpromo.co.uk to choose the outdoor promotional goods that are right for your company, or call our expert team on 0870 300 1426 for specialist advice.

Why not match your advertising to the seasons? During the summer months, when temperatures rise and your clients and customers are getting out and about, it is the perfect opportunity to send out your company message on something tailored to the season.

Choosing summer-related products means that you’re saying to your clients that you recognise and take into account what they need and want to provide them with a gift that they can actually use when the sun shines.

Outdoor advertising Sending out branded, colourful Frisbees, tennis balls and customised boomerangs means a great opportunity to show your logo on something fun and that will be used during office lunchtimes to break from the routine. Summer means getting out of the office and sending promotional gifts to facilitate this makes marketing sense; these brightly coloured, fun items will be hard to ignore, whether sent out to clients or snapped up at conferences.Shelter from the sun Baseball caps are a great idea if you want to show you care about your client’s safety in the sun. We all need to be aware of looking after our health and choosing a stylish hat in brushed cotton means they will keep cool and shaded from the midday sun, plus your logo will be shown publicly as something people want to wear and trust. And a sport-themed hat will be perfect for your client’s summer sporting pursuits.Indoor comfort Not every office employs air conditioning, so providing your valued clients (and staff) with promotional gifts that will add to their comfort levels are invaluable. From bottled spring water of the highest quality to a compact personal fan in translucent blue, this is an ideal opportunity for your business to thank your clients and employees with something useful, practical and above all, thoughtful.So make your business really shine in the summer – show that you value your clients by thinking about their comfort and style and by choosing a promotional gift that’s perfect when the temperature rises!

For a huge range of promotional gift options just go to www.argonpromo.co.uk and find the gift that’s right for your clients in the summer time.

Christmas is just around the corner, so what better way to show appreciation to you valued customers and company staff, than to give them a smart promotional gift this Christmas. You can even wrap it up in colourful festive paper, to add to that festive feel.

Making your customers feel important is one sure way to gain respect for your company, and in return you will ensure continued goodwill between you. If you treat your customers well they will remember it, and return to do business with your company time and time again.

So don’t just think about it, start ordering your promotional gifts now and send out a message of friendship and good intention to your clients, your generosity will be rewarded, and you will benefit from valuable advertising exposure. Just think how this could boost sales for the coming year.

When it comes to this time of year you should choose a promotional gift that looks like a Christmas present. What about a gorgeous cuddly promotional teddy bear, complete with your company logo? Promotional teddy bears have worldwide appeal; everyone loves a cuddly toy, even adults. Male customers can give it to a family member and ladies just love anything furry and cute. So a promotional teddy is the perfect Christmas promotional gift. 

So when it comes to promoting your company, we hope you will ‘Bear’ us in mind!For the very best quality promotional gifts: www.argonpromo.co.uk.

Is your business lagging behind your competitors? You need to take some positive action towards improving your sales and keeping existing clients happy. There are numerous ways you can do this, but the most successful way is to use promotional gifts.

Your goal is to send out a message of sincerity and good intentions. When you make potential clients feel special, they are more likely to be interested in what you have to offer. It’s a simple concept that really does work time and time again. Promotional gifts can be used for your marketing displays or part of an advertising campaign.It is wise to research your market thoroughly, so you can assess what type of promotional gift is most suitable for you company.Don’t be fooled into thinking a cheap quality promotional gifts will suffice, it won’t

Remember the way you portray your company to potential clients is an all important factor, when it comes to success in the business world. If you send out a poor quality gift it’s basically saying quality does not matter to you. This will loose you vital sales and new business connections, your company cannot afford to take such risks. Look for a reputable promotional gift supplier, who supplies exceptional quality promotional gifts.When it comes to promoting your company you only want the best, after all you company deserves it. www.argonpromo.co.uk.