Look beyond everyday promotional items if you want to engage prospective and existing clients on an intellectual level outside the realms of the office. After all, all work and no play is no fun for anyone. So why not associate your logo and business brand with time out and the opportunity for your clients to explore their hidden, creative talents?

You may need a little advice on this, as it is a unique area that you will be tapping into; your exhibition and will therefore draw many more interested attendees than the usual office-themed offerings might:

1. Arts and crafts: liquid marker pens in bright fluorescent colours or a coloured pencil sets will bring out the artist in them. Or print your company name on promotional glue sticks, especially near the holiday season, and encourage the spirit of homemade and creative crafts with some quality pvp glue. And wiro-bound notepads are an economical promotional item that will be essential for all those sketches and thought
2.  Make and mend: items that are invaluable to sewing and fixing range from branded sewing kits with needles and thread to frosted red promotional tape measures, handy rulers and sticky tape dispensers. They’ll be snapped up at conferences and will display your logo proudly.
3. Interiors: candle holders in glass encourage your clients to use their creative eye in the home, and you could opt for a stylish transparent gel candle in lemon with subtle but prominent space for your logo to let them experiment with colours and displays in their own living space.

So it’s time to think beyond practical, office and computer-based items. Your customers and clients will appreciate your creative promotional items which, although economical, recognise that your customer base has a creative side. As a result your company name will be taken into the home and seen as a break from work, which can only be beneficial to your company’s image.

Visit www.argonpromo.co.uk to choose some creative promotional items for your clients, or call our expert team on 0870 300 1426 for specialist advice. 

There are some intelligent ways that your business can capitalise on its advertising, and choosing to give out corporate gifts that are collectable or part of a series is one of them. We all enjoy receiving gifts but when they are worth keeping and are obviously of premium quality, they will be a gift that lasts in our minds and in our office space, too.

Colourful model cars are a traditional item for collectors, and a timeless way to send out something with a nod to the past but that will sit proudly in an office cabinet displaying your logo and name to all who pass as something worth keeping. You could opt for a die-cast yellow Porsche for those special customers and follow it up with a red Lotus Elise the next time – create the demand and potential customers will crowd around your conference stand. And it needn’t be flashy cars; maybe you are a taxi company and want to impress customers with a branded model black taxi, where your logo will sit in two places and will be associated with something classic yet relevant to your business today.

Classic desktop items are another item that your clients will want to keep in a sea of other promotional items. Opt for a stylish letter opener for an item that is of premium quality and as a corporate gift that speaks volumes about your company (and is worth holding on to). Choose a smart executive design in brushed silver and when it is sent and received in its presentation box it will be a gift to remember every day when the postman calls; and why not follow it up the next time with a metal bookmark in the same style, with a satin finish? Your customers will begin to recognise your style and come to expect only the best from your promotional presents to them.

So picking corporate gifts that your clients will want to keep not only shows you to be a company that values their client but one that is savvy enough to know that something worth sending will be something your customers will want to keep, which means maximum brand exposure due to your premium gifts. 

Visit www.argonpromo.co.uk to choose a corporate gift that will be treasured by your clients, or call our expert team on 0870 300 1426 for specialist advice.

In today’s highly advanced marketing community, there is often pressure to reach out to new marketing mediums and forget the tried and tested old ones. While new media and digital marketing are very apt and up to date, there is still room for the traditional below the line techniques.

Promotional Product giveaways are easy to manage. All you need to do is find out a little bit about your customers, what they like and what their business would really benefit from. For example, a computer firm would really appreciate technological based products, or mouse mats. They would use these gadgets all day every day. A children’s hospital on the other hand would really benefit from teddy bears and children’s toys. It’s all about matching what you do with what your customers need. 

Often simplicity is the key. Big brands can over complicate things and mass market their message to consumers. If you want to personalise and react on an individual basis, investing in promotional products is going to prove key.

I would suggest that the promotional products era is still relevant and promotional gifts can be used with great avail. Make sure your message is seen all day every day on your prospects desks. To retain optimal value and see some of the most innovative ideas out there: please see www.argonpromo.co.uk.