Promotional Diaries range

Year round advertising campaigns made possible with diaries

In today’s hectic lifestyle, efficiently keeping up with appointments, events, holidays and important dates is vital to ensure our work and social lives run as smoothly as possible.

Where would we be without our diaries? They are an essential part of anyone’s lifestyle, from busy mums to corporate executives; manual labourers to administrative or retail staff. Some people even have more than one diary, so they can easily distinguish their work and social engagements.

This is just one of the reasons why diaries make such a valuable gift, ideal for raising brand awareness and using as part of customer relationship programmes. Another reason is that they are a year-long advertising campaign for your business!

Diaries are obvious Christmas and New Year gifts, but they also work well as summer gifts for anyone needing an academic diary such as teachers, tutors and parents with school age children who need to work to term times rather than the standard January to December format.

If you are considering distributing diaries as Christmas time business gifts then you should start planning your campaign in October or November so you can get ahead of the competition.

How to make your diary stand out in the crowd

Diaries are one of the most popular Christmas or New Year gifts and it is a true fact that people receive a number of them during the festive season. So to make yours stand out, firstly get it to your audience early to beat your competitors, and secondly make sure it’s the diary they want! There is a wide range of formats to choose from and everyone has their own personal preference:

• Pocket
• Desk
• Office
• Home
• Presentation
• Refillable
• Leather-bound
• Week or day to view
• A6, A5 or A4
• Wire or perfect bound

Study your market! Find out what diaries your customers really want, and then when yours arrives it is certain to be used.

Add value to your branded diaries by including pages of handy information such as international dialling codes, maps, useful telephone numbers, world time zones and of course, notable dates.

Personalising your diaries can be done by embossing or foil blocking, both of which give an attractive feel.

Year-long advertising drives are generally out of reach of most businesses, but with diaries, a twelve month campaign is easy and economical. Give the gift of diaries at the start of the calendar or academic year and your name will be on your customers’ minds throughout all four seasons.