Calculators
Promotional calculators can multiply sales!
Planning a marketing campaign? Use your budget wisely by advertising through giveaway items because they will provide a far higher return on your investment than any form of media campaign. Why? Because by personalising them with your branding, they enable your message to be reiterated day in, day out for long periods of time, providing they are useful things that have a high perceived value.
If you are targeting an audience that spends a large proportion of their day at a desk, then you’d be wise to choose from the selection of desktop giveaway items that are suitable for personalisation.
There are few desktop products that are available in such a wide range of formats as calculators. It’s important to be able to choose from a variety of different styles because the name of the game is to specifically target your customer type. Gifting customers with calculators is a fantastic idea, but give them a model that doesn’t suit their lifestyle or preferences, and chances are it won’t be used and could end up at the back of the junk drawer. Get it right, however, and your branded accessory could become one of their most used desktop items!
Because of the array of formats, any business can find the right model to suit their target audience and type of promotion. Calculators, imprinted with your logo, website address, telephone number or sales message are ideal for:
Staff gifts – most employees will need a calculator at some point in their working day, so why not give them a stylish model as a gift? Appreciated gifts make for happier, more productive employees and if the branded gadget is used in front of customers, then your corporate id and professional image will be lifted.
Customer giveaways – add an executive style branded calculator to your customer’s latest order to show you appreciate their business. This gift giving action will have a double effect because every time the customer reaches for this useful desktop accessory, they will be reminded of your company, and will always have your details to hand ready for when they need to place their next order, or recommend you to colleagues.
Promoting your corporate id - if you have staff members that regularly attend seminars or visit clients, then kitting them out with a set of corporate apparel and accessories can put your company in the spotlight by creating a slick and professional image. Add a branded calculator to a personalised conference folder or briefcase that is also filled with things like company pens, pencils, rulers or a diary, and imagine how coordinated and organised your business ambassador will appear to your important customers and contacts.
The possibilities are numerous! From ruler to keyring versions; from those that combine additional features such as currency converters and clocks to models that are combined with clipboards. There are compact, pocket sized calculators and at the other end of the scale, over-sized, easily readable styles.
Calculators are one of the best choices when it comes to desktop giveaways. Add up how many times a day your customer will use a calculator, multiply it by the number of months or even years it will last, and that equals – a highly successful marketing campaign!
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