Using promotional products to give to clients can be very rewarding as it brings great benefits to the company. However, if a promotional item campaign fails, it’s almost always not due to chance or bad luck alone. If you want promotional products that spell business success, avoid these common mistakes in the selection and design of items.
• Slip-Up No. 1: Not including the contact details. What if a potential corporate client saw your brand name or logo in a coaster, and he gets curious about your company? He wants to get additional information, but the coaster says nothing about how he can contact your company. Unless your purpose of not placing any contact info on your promotional item is because you created a buzz campaign, you should place some contact details. This way, you’ll be able to effectively disseminate info and possibly have customer feedbacks.
• Slip-Up No. 2: Being too conventional and just plain boring. One reason why you’re giving promotional gifts is for your company to be recognized and ultimately stand-out despite many other contenders. You can do this by choosing promotional items with colors, designs, and styles that are attention-grabbing. If you are using promotional T-shirts, make sure that your brand name and logo is clearly visible and identifiable.
• Slip-Up No. 3: Being behind the schedule. Whether you’re having a trade show or an important event coming up in a month, remember to contact your promotional supplier at least a month in advance. With making good promotional products comes tremendous personalization with brand names, color logos, and company motto. This means that a lot of time is needed to meet the requirements of a specific promotional item. If your orders come in too late, there’s a high probability that you won’t get the items on time for the anticipated event.
• Slip-Up No. 4: Settling for the cheapest promo item available. In many trade shows and conferences, people tend to give items that have nothing special and different about them. Instead of giving items that are just a ‘little something’ for the guests, give promotional products that truly speak of your company’s goals and image. Choose ones that are innovative rather than dull and traditional.
• Slip-Up No. 5. Giving promotional items that are inappropriate. Of course, if you want to effectively advertise your company, you have to give your clients promotional products that cater to their interests and preference. Otherwise, it’s like talking to your target audience in an entirely different language.