As a viable alternative to conventional advertising, the distribution of promotional products has stood the test of time and many companies have adopted this practice to their benefit. They have always been well received and have enabled companies to boost their image and reinforce their company logo into the minds of their customers and the general public. Besides top of mind brand recall, they serve to fortify the goodwill with existing customers and build a rapport with the new customers. Customer loyalty and their retention is of absolute importance and through the distribution of such products, you are able to ensure that these essentials are met to a great extent.
Promotional productss are no longer restricted to just exhibitions, tradeshows and your customers. They are also being handed over to employees within the company as well as other business associates and even vendors. Successful business practices do not only mean maintaining high standards of ethics and quality. The personal touch and human element is equally important to ensure that the business transactions do not remain mere statistics and also extend to cover the human angle. All of us like praise and recognition and your customers, business associates, employees and vendors are no different. Even third party outsourced contractors need to be included in this list. Distributing useful and handy promotional products to all of them will stand you in good stead and you must look at the expense incurred as an investment to build human relations. The items themselves need not be too expensive. They just need to be of utility value and should be of decent quality to last for a long time. The recipient will get bowled over by the gratitude and concern shown by you in distributing these and will not hold the value of the goods against you. In this case truly, it is the spirit that matters and in sharing these gifts with them, you are laying the foundation for a long and mutually beneficial relationship.
While customers and your business associates would feel happy that you have acknowledged the support extended by them to you in your business, vendors and third party people will perceive you as a good company to do business with and will extend all cooperation to you when most needed. As for the employees, they would feel that they are part of a company which believes in human values and will motivate them to always give their best and stay with the company.
It is thus a win- win situation for everybody.