With the cut-throat competition in the market and the customers becoming extremely choosy about buying products, various marketing strategies are being adopted to draw the customers towards retail outlets, offices, shopping hubs and websites. Distribution of promotional products and items is one such strategy which has captured the attention of the marketing gurus.
With technological advancement, there remains a huge scope for using such trendy giveaways. Technological devices such as MP3-MP4 Players, USB Pens and thumb drives are few of the most preferred items which are widely used today. These hi-tech devices usually carry the company’s logo and name when they are gifted to clients. This enables the customers to immediately recollect the name of the company.
Such gifts help in developing healthy business relations between the company and the clients. It boosts customer interests towards the company. People love gifts. When the customers see that these are offered by a company whose products are well-examined and tested, the customers feel even happier. The overall image of the company changes, customers bestow more faith in these companies. In turn, the companies gain in terms of business revenue and popularity.
The distribution cost of these giveaways to probable clients is considerably cheap. Sometimes, the companies are also found to organise events or programs for attracting the customers. Often, customer feedback is taken by the company where the potential clients are asked to give their suggestions on the products. They are asked to comment on how these companies can further improve. This, in turn acts as a value addition for the company.
These marketing strategies bear fruit for the company. It comes to know the areas on which it needs to improve. It also comes to know the new products and services which the customers want to see in the stores. It becomes aware of the innovative business tactics which can help draw the customers towards it.
The customers who have already received these types of products and items tell their friends and colleagues about the company. This helps the company gain prominence over the others. This way, the client base increases, leading to more sales and better revenues.
Investments in promotional products such as MP3 players, promotional apparel and flash drives prove to be effective. This is because the company professionals educate the customers about the advantages of the products. The customers, in turn, tell their friends and associates about the proposed benefits. This makes the others curious to know more about the company.
Studies reveal that with these types of marketing exercises, the company manages to invite more mail from the customers. It builds customer goodwill. It helps in improving trade show traffic, advertising campaigns are organised and customer referrals are improved.