A good customer base would mean good sales figures. These are two important factors in the attainment of company growth and success. A company should realize that for its success it should establish and maintain good customer relationships. How would a company do this? Good relationships with the customers can be obtained through promotional products.
Promotional products are now gaining more popularity than the traditional marketing strategies as this marketing tool enables the company to get in touch with the customers at a more personal level. Print, TV and radio ads would obviously have wider and far reaching effects but the company message is directed to a multitude of audience which would not result to building a more personal and closer relationship with the customers. On the other hand, by using promotional products customers would feel valued and special. Receiving these gifts would make them more appreciative of the company message and thus would feel somewhat “obligated” to continue with the patronage.
Studies conducted reported that a large number of customers who received such gifts returned more frequently to purchase company products. Surprisingly, these customers did not find much use for these promotional items. But the fact that the company has prepared something for them has made them appreciate the giver and in return would continue to be steadfast customers.
Moreover, these customers would encourage other people to “try” this company. They would tell friends and relatives about the promotional items. And as most people love to receive anything that is free, they would come to avail of the free promotional products. There is a good chance that customers of competitors will be won over.
These products need not be expensive to break the bank. Pens, mugs, caps, keyrings, coasters, and refrigerator magnets to name a few would be most suitable. Imprinted with the company logo, contact information such as telephone numbers and website URL, these simple yet useful products will do the trick of advertising the company and promoting goodwill.
Any of these products will do as long as it accomplishes the goal - that of building relationships with the customers. With these products the customers would feel that they are important. You, on the other hand, would feel good whenever you see a customer using your giveaway. This would prove that you have established and maintained a good relationship with your customers. An accomplishment that would be very beneficial to you as it would equate to success of your business.
Tags: Promotional Products