We all know that mugs are effective promotional items. Promotional mugs are a safe choice because they are practical. They are used to serve coffee and other beverages; some use mugs as pen holders or containers for small items; and there are those who keep mugs as ornaments.
Mugs can bear any design - a company logo, the catch phrase of the moment, or the face of a politician. Mugs are so versatile that they can be customised with virtually any design needed to help the campaign.
Although the track record of mugs as promotional products is consistent, it is not fool proof. Like the product being carried by the campaign, the promotional products need to be appealing as well. Here are a few simple ways to ensure that the mugs will be received favorably by the public:
The promotional mug design should be consistent with the campaign. From the design to the colour, they should reinforce or complement the overall theme of the product it supports. If the product being marketed is an established brand of chocolate for instance, the product logo may be sufficient. Set against a neutral or color associated with the chocolate brand, the logo design looks elegant and uncluttered.
The mug design and form should aim to please the product’s target market. A whimsical take on classic paintings is a clever option for products that cater to students and young professionals. Vintage designs will appeal to the trendy and fashionable set. The mature market will appreciate classic and simple designs.
The material of the mug is equally important. Promotional mugs come either in ceramic, bone china or acrylic. The main advantage of acrylic is cost and durability. Plastic is cheaper and is not prone to chipping or breaking unlike ceramic and china. The downside is that it can look cheap if not designed properly.
The form of the mug helps generate interest in both the mug and the product it represents. The form of the mug may be given feminine curves or have certain details embossed to give it a twist. An embossed detail or a certain texture can help acrylic mugs look like ceramic ones.
Promotional mugs are extremely versatile they can literally be molded into anything to help sell a product without losing their functionality. This comes in handy since mugs are products themselves. They need the public to want them in order for them to effectively sell the product they represent.