You can see the average promotional mouse mat in every office. It can actually be a great promotional opportunity if companies only knew how to use it to the best effect. Having the company logo in constant view can have very positive effects.
For example, having the company emblem in sight can give a feeling of stability and belonging to the employees. A subtle reminder for the people who work for the company can give the much needed boost and reassurance that they are working for something that is real and tangible. For customers, this can help them become familiar with the company.
But why a mouse mat in the first place? Why not pens, notepads, mugs or caps? First of all, caps aren’t that fashionable if the company logo is printed on it instead of Nike or Adidas. Perhaps it could work for employees, but no guarantees there. Pens, mugs and notepads are already used by so many companies out there that it is hard for them to stand out as a promotional items.
But at the same time, the product should be commonplace enough that it’s used everyday. Promotional mouse mats are the practical choice as not only are they somewhat different, they also have a lot of potential. Firstly, mouse mats are easily customised. The shape, color, layout and even the surface can be altered in accordance to the company’s preference. Also, a mouse mat’s design is virtually like an ad space. Besides the logo, a company can even opt to add texts, symbols or images on the surface.
Do remember that research is still needed for this if the company wants to stand out and create a product that reflects them in a positive manner. Creating a promotional product, whether mouse mats or otherwise, is a make or break situation. If the quality is poor, people would immediately associate the poor quality with the logo imprinted on the mouse mat, not the nameless manufacturer.
So the company should research on their target market. What kind of people do they want to attract with these promotional mouse mats? This way they can design their mouse mats if they want it to be cool and trendy, or classic and clean, and so on.
Hence, when looking for a promotional product, promotional mouse mats are not only a convenient choice, but a clever one as well. Mouse mats are used everyday by computer users (even those with laptops), the price is manageable, and the possibilities are nearly endless. A pen is just a pen, but more innovations are possible with the simple mouse mat.