The promotional mouse mat is a potential advertising space. They are a much fresher idea than the same old promotional products that people can be tired of receiving. Instead of blatantly promoting a company’s logo, mission and vision, why not go for a simple design to more subtly deliver the message without seeming unoriginal or pompous.
A mouse mat is something a person will see everyday. It is always beside the computer and just below the hand that moves the cursor. The presence and location of a mouse mat would be considered a great space for an ad and should be utilised in the same way people use print to get their message onto giant billboard ad space to capture people’s attention.
Yes, these products can be customised, but if the company just puts their logo on it with a plain background, that is not the most effective way to capture the attention of people who are receiving them as a promotional gift. The company should put some extra thought in to it. What is envisioned in the overall look - The colour scheme? - The texture? Even the shape can depend on the company. Then there is the question of comfort and durability. Thinking it over, not only can a mouse mat be an effective ad space to advertise the company’s name, but it’s also an ad space that people can actually use.
But some may ask, isn’t selling a company’s name slightly disparaging? The answer is no. The name is there so that the company can make people more aware of the brand name, or get more familiar with it. In relation towards employees, this can give a sense of establishment and even pride, they can be reassured that the presence of the company is there by encapsulating it in a product.
The main reason why promotional products are items that are used everyday is because companies want to constantly remind the receiver of their name. But with all the promotional items handed out, it pays if a company makes the effort to stand out. A mouse mat can do that for the firm, and by personalising it further, the promotional product becomes even more effective in reflecting the company’s goals.