How to Maximize the Use of Promotional Keyrings
Giving away promotional keyrings to your clients and friends is an effective way to attract potential clients to your brand. Key rings are one of the cost-effective methods in promoting a company. Additionally, keyrings are very effective in enticing consumers to try our brand and in return get good gains for your investment.
Despite being low cost, customized keyrings can still serve as gift items to your prospective clients or consumers particularly on special occasions. You can have the logo of your brand engraved on the personalized keyrings; this process helps your customers remember your products and services. Not only does it assist in impressing you current line up of clients, but also more importantly these items help you in introducing the brand to new customers.
Printed keyrings are convenient to use because you can easily carry it in your pockets. Keyrings are very useful and practical, a good reason why many consumers like receiving these items. Consumers often use these promotional items to keep their important key in place, and to make sure that they are not misplaced. Alternatively customized key rings can be used to store their cupboard keys, or car keys, keys to their rooms, and other important keys.
Because of the many purposes of keyrings, consumers are always likely to keep them. So, it is imperative that the key rings are attractive and customized so that more and more people will be enticed to keep them. This will likewise help you in promoting your brand particularly if you imprint your company logo on the key rings. The more times they use the key ring, the more regularly they will be reminded of your company.
Along this line, make sure that you give only the best quality keyring. Again, people will only use an attractive keyring, one that speaks of ingenuity and class. Giving cheap looking and poor quality promotional keyrings have serious repercussions on your business. People will always be reminded that your company is a second-rate organization because you give away cheap keyrings.
There are many options for you in choosing keyrings. These items come in various designs and styles. They are also available in various materials such as plastic, leather, and metal. You can always consult promotional products websites to have a glimpse of what item and design you would like to give to your clients.
Tags: Corporate Gifts, printed key rings, Promotional Keyrings, Promotional Products
August 26th, 2008 at 10:35 am
Promotional keyrings with a logo of company will help people to remember
and try any brand,They are cost effective .People will only use attractive key ring so whenever giving key ring first thing you should remember to maintain the quality, poor quality will affect your business very badly.
August 26th, 2008 at 6:33 pm
I agree with the comment about the quality of the key ring, as if it were of poor quality, potential customers would also think that the company delivers a poor service. As there are so many key rings available, I would say that it needs to have an original design and be eye catching for other people to notice it and enquire about the company.
August 26th, 2008 at 7:42 pm
Giving good quality is the right idea but there are also some good inexpensive keyrings to be found. There are also shaped keyrings that can be used to fit your business, for example a phone shape for a mobile phone company.
August 27th, 2008 at 7:58 am
yeap sonny, shape and design. and one more thing keyrings also can be collectible item. so make sure your keyrings is attractive but it doesn’t have to look expensive what-so-ever.
August 27th, 2008 at 8:08 pm
I agree with you Charlie that a key ring does not need to be expensive to make but should look good. I like the idea of a company having different key rings that can be collected - say a new design every 6 months? Or even different colour schemes? This would help to get a brand noticed.
August 29th, 2008 at 12:34 pm
I know lots of people who collect keyrings, for the life of me I can’t really understand why, but all in all the humble keyring still carries a high profile in the promotional products industry. Perhaps it’s because you can have the inexpensive plastic variety or the executive models which come in quality metal or silver plate engraved with a logo or message.
August 29th, 2008 at 5:28 pm
I still have the same keyring for the last six years, that’s because it’s steel with embossed letters, think the bloody thing will last longer than me
August 29th, 2008 at 10:52 pm
I am not sure if anyone here has come across something called Qees? They are little characters like foxes and pandas attached to key rings. When you buy one, you never know which one you are going to get and so they have become highly collectable items. It may be an idea to be used for promotional key rings.
August 29th, 2008 at 11:31 pm
I think in order to serve the company’s commerical purpose, the surface area must be big enough to contain at least the company logo but not too bulky as to cause inconvenience to the users. The most important attribtues are quality and attractiveness.
August 31st, 2008 at 2:27 pm
Anyone know where you get Qees from I think they sound great. My favourite keyring has a bottle opener on it which makes it very useful especially on holiday. I picked it up in a bar and it has their name and telephone number on it, pretty neat I thought, reminds me of where I have been.
September 2nd, 2008 at 12:15 pm
Car companies are the one who use this promotion. They give a few free keyrings when ever someone buys a new car but these key rings are just standard, i think it will be better to provide a key ring which a person really like to use. Bottle openers key rings are a perfect example.
September 2nd, 2008 at 4:53 pm
Key rings are great, because of their usefulness, but as some of you have already observed, the key problem is usually their poor quality. They must be made from good materials and have an interesting and attractive design, so people will like to use them.
A few years ago I used to collect key rings, and I had a pretty big collection of variously shaped and branded key rings. It’s only when you’re faced with a larger collection, that you can see how well a key ring design performs and if it catches the eye.
September 2nd, 2008 at 5:23 pm
The key rings is a good promotional product but not upto a big extent. Employees may not find them more useful because we can get a keyring for less number of bucks. It is better to giveaway a key ring with other promotional product. I mean a little bigger product like an usb drive with a key ring. It might be a good promotion.
September 2nd, 2008 at 6:16 pm
I have received key rings many times while buying some product or another and I find it a very good concept as the key rings is a useful gift. Promotional key rings having the brand name or the name of company on them can really be helpful.
September 2nd, 2008 at 8:46 pm
key ring is something that finds application in day to day life. its small and its convenient to carry and its use is there in everything you do. as mentioned above key rings with usb will be interesting.
September 3rd, 2008 at 10:22 pm
I think that more time should be spent on keyrings.They need to have good outlooking and not to be very cheap. If they are too cheap the customer’s won’t be attracted and the company will lose exposure.
September 4th, 2008 at 10:12 am
I also would like keep a nice design and eye catching key rings as my collectible items.
I believe if the key rings design are unique and attractive, many people
will keep it as private collection and love it!
Besides, great quality also is important factor. Quality and design should be synchronize in order to attract people to keep the key rings forever.
September 7th, 2008 at 5:25 pm
Key rings are good way to promote products. People usually tend to keep the key rings for long time so other people see the same thing over and over again and tend to see what it is all about but this process is long.
September 7th, 2008 at 7:17 pm
I often say “The handier and more usefull the promo tool, the longer the potential client will keep it.” And this is one of the many promo tools that proves my point.
September 8th, 2008 at 1:18 pm
I guess different people have different ideas about how things should be. Though having a keyring that is also an utility tool might be endearing for some people, for me its more about the asthetics and I definitely wouldn’t like to carry a keyring with a company’s logo on it unless it happened to be my company. i think a keyring is somehow more personal and reflects one’s taste.
September 8th, 2008 at 2:40 pm
Keyring is yet another aspect of promoting the product. But this is a very simple method to attract the customer. Very cost effective too. But one must remember to make the design and shape of the keyring to be attractive. Only then it will attract the crowd. Be simple yet effective.
September 8th, 2008 at 4:27 pm
I know quite a few people being very serious about the quality and looks of their keyrings so I think the company should offer not only good quality but a range of looks and colors as well. Neena’s point is true, keyrings are very personal so a good selection should be offered.
September 9th, 2008 at 7:43 pm
Does this all sound familiar? I am always forgetting passwords to my computer software, voice mail and/or websites. Even better- I misplace the phone number to my favorite gourmet marketplace. You know of the one where they sell chocolate truffles. Please do not tell a sole
Those were the days. Yes, the above comments are from my past experience. Now, I keep both my passwords and phone numbers in a safe place. Thanks to a local small business- I keep my important material in a keyring.
What a smart business owner. They saved me from mis-placing my security credentials. My friends are now asking me where they can pick up their own keyring. Easy as a piece of cake. I give them the business name and phone number. It is written in stone.
September 10th, 2008 at 4:23 pm
I can say that keyring is collectible items. Hence it is good decision to use it as a marketing tools. Why? Because collectible items will last longer since the collector will keep it nicely, almost the same point with Abhishek. People would love to keep it and the company’s name printed on it will always make the holder remember one’s company.
September 16th, 2008 at 10:28 am
While I agree with what Bobby says about key rings being a collectible item that will last I can’t help but think that these days key rings are something that people already have enough of and are less likely to hang onto. I certainly must say they are very cost effective though.
September 16th, 2008 at 10:32 am
key rings with the name of the company logo, as bobby said, is an effective way of boosting the companies marketing side,it thus represents as a catchy ad. key rings with the personal details are now there.
Often the keyring is adorned with a key fob for self-identification. a keyring stores known encryption keys, so its highly secure in having data.
September 16th, 2008 at 10:37 am
key rings, that are in metallic, are having better mouse these days, with soft edges . the key rings can have a good marketing , if they are added up with additional features, like a nail cutter .
so i suggest multipurpose keyring. For a great the greater use of keyring.
September 16th, 2008 at 10:40 am
keyring would be more attracting and catchy to eyes, if they were included with a digital meter , ,for e.g. indicating the room temperature both in celcius or fahrenheit.
thus making it look a bit more fancy, and catchy to the eyes of teens
September 16th, 2008 at 10:44 am
keyring with laser torches , makes the case more fantastic and with metallic looks or stone carving, makes it a more attractive. so it would be fun for the kiddos , which will natural increase in the marketing of key rings
September 16th, 2008 at 10:49 am
keyring will really have a rich look, with some embossed painting or with some carved pics on it . So gifting these keyring on a special day for your loved ones , is a very good idea.
September 16th, 2008 at 10:52 am
Some people might have the fantasies of buying expensive cars. so naturally they ll look for an expensive keyring too.
So showing such people with a keyring which impresses them will do the good in boosting your particular benefits
September 16th, 2008 at 10:55 am
So Instead of remembering one billion user name/password combination you can organize them in one or more so called keyring. You will have to unlock the keyring once each time you login and then it will fill in all the passwords that it contains. You can even daisy chain keyring so that one keyring unlocks another plus there is a keyring called ‘login’ that is unlocked automatically on login.
September 17th, 2008 at 9:43 am
Keyrings are very useful for every person. If there is any company offering keyrings every people would like to have those. But one thing that should be cared by company is that there should be variety in keyrings for selecting by customers.
I am using keyring of a company since last 3 years which i get when i buy my car.
September 17th, 2008 at 11:42 am
Different kind of keyrings given out with products will encourage people to buy product of that company.Such as keyring with a flash light, a laser or a temp showing screen will work out to be good.
Also the people will take good care of them as they know it kind of unique keyring they have and would not loose them easily.
September 17th, 2008 at 2:29 pm
Everyone use keyrings! Everyone want interesting new good keyring and everyone will take promotional keyring because they are with interesting design. I really like J&B keyrings they are really great. This method is very good to promote some products. I think that because everyone have a keyring with keys for his house or car.
September 23rd, 2008 at 1:54 am
Keyrings represents a unique challenge and hence opportunity for companies really to make an impression on prospective customers. Because of its small surface area and odd shape, it needs a lot of creativity and imagination to embed the company’s logo and promotional message. Cleverly and imaginatively done, it can be very attractive and customers will love them.
September 23rd, 2008 at 1:01 pm
Key rings make great promotional giveaways as they are cheap to produce, but have more of a ‘gift’ element than other low price promotional material such as pens.
Certain manufacturers logos are also collectible and well sought after – for example a large number of people have a key ring that matches the make of their car, or their favourite sports brand.
September 23rd, 2008 at 2:30 pm
The grocery store that I frequent placed their member’s club bar code on a nifty key ring. I use it every time I go to the store and also see their logo whenever I get my keys out. It’s convenient to have it with me always as the keyring gives me discounts in the store and also on gasoline.
Good point about keyrings being cheap to produce Shelly
September 23rd, 2008 at 3:01 pm
Key rings as promotional material is very cheap and indeed one of the best methods. Its easier way to get discount and recognized as premium member in many places.it is widely popular in India as well.
September 23rd, 2008 at 3:43 pm
I believe that if the key design unique and attractive, many people
will hold, as the private and love is!
In addition, of high quality is also important. Design and quality should synchronize to the people to keep the key as a long time..
September 24th, 2008 at 5:00 am
I believe that this is one of the most effective forms of promotional marketing around.
By giving out promotional key chains you’re effectively giving people a means to continuously advertise your company over a large amount of time.
Since the keychain is connected to a persons keys, they will view a company’s emblem every day.
Now that is seem smart to me.
September 27th, 2008 at 10:55 am
I agree with the remark on the quality of the key, as if he were of poor quality, potential customers do not believe that society a disservice. Because there are so many keys available, I would say there must be an original design and the inclusion of an eye for other people’s opinion and find out about the company.
September 30th, 2008 at 8:50 am
Yes, yes and yes again. I love getting them. But again there are few buts…
First thing is - they have to be solid. Not some plastic, cheap keyring that breaks after only a couple of days. You will be loosing customers not gaining them.
The second thing is that you can use it only as a gift, not as a promotional tool as only the owner of the keys (and the keychain of course) will see the logo.
October 1st, 2008 at 2:30 pm
I think Nigel had a wonderful point. Giving Keyrings as a promotional items, is a good option as the keyrings will be with us nearly for the whole day 24X7. The main advantage is, Even the person who is having the keyring will remember about the shop, their service and the quality that shop offered.
The only drawback with this is that the keyring is gonna be kept inside the packet for most time i.e. kept hidden most of the time.
October 1st, 2008 at 6:16 pm
The keyrings are used in various things like cup board , car, office keys, house keys etc. They are almost everytime with us. Consumers often use key rings to keep their important key in place, and to make sure that they are not misplaced. The key ring can be multi purpose, like an opener or something, with it.
November 6th, 2008 at 3:49 pm
No kidding….
November 10th, 2008 at 2:56 pm
Keyrings have the least possibility to get lost. This is a handy promotional gift item that everybody would take if it is attractive. Any added attractions like small globe, torch, sharpener etc. will even more serve the purpose.
November 15th, 2008 at 12:00 am
I don’t agree. I think key rings get lost all too easily. I’ve probably owned over 200 key rings in the past 2 years and I only know where 5 of them are. So that’s probably a loss of $20 for various company’s.
November 17th, 2008 at 10:14 am
People always carry around their keys with them. We need them to drive with and open our front door. That being said, a keychain would be a good idea to use as a promotional gift. The customer picks it up everyday and is reminded of your company.
November 24th, 2008 at 2:39 pm
Keyrings are not only used to keep keys secure, but they reflects your personality too. Person gazing your attractive keyring will definitely go for that product which keyring belongs to. If keyring is so nice then it is obvious that company will also be. I promote me company with these type of common items.
January 18th, 2009 at 3:36 am
I couldn’t have said it better myself….