Comments on: Using Celebrity Endorsements to Promote a Brand

By: Oli

Oli — Mon, 17 Nov 2008 17:03:59 +0000

Ever heard the term all publicity is good publicity? I think that this is the way it works with celebrity endorsements as well. Whether they are involved in something seedy or not, if you get the right face to front your company, it can go a long way.

The public has a short memory about the things celebs do in their day to day lives, but we all have memories of who was in what commercial 10 years ago.

By: Nicky

Nicky — Fri, 03 Oct 2008 16:09:58 +0000

I think celebrity endorsements can be a good tool, but sometimes risky. What if you have an expensive campaign going with a well known celebrity, and the next day they get involved in some sort of scandel. Usually you’re forced to pull the campaign, and good luck getting any sort of refund.

One trend I’ve liked a lot lately is business owners making themselves into “Local Celebs”. I personally wouldn’t enjoy that sort of attention, but for those that do, it is a killer strategy! Who doesn’t like going down the road, seeing a bill board, and saying “Hey, there’s so-and-so, I see him all the time!”

By: Julian

Julian — Tue, 23 Sep 2008 12:30:40 +0000

Great site I found it very informative.

By: Carlos

Carlos — Tue, 23 Sep 2008 00:42:07 +0000

In my opinion, celebrity endorsement is a save rouite, abeit expensive and unimaginative. I would prefer to see more creative avenues explored such as using new faces or that the concept is so WOW that there is no need for any celebrities.

By: Flash

Flash — Wed, 17 Sep 2008 10:49:10 +0000

I think celebrity endorsement make little or no impact on the majority of section of society as they know that they will promote any product for which they are being getting paid.However some celebrities popular among kind can influence them to buy their products.

By: daniel

daniel — Mon, 08 Sep 2008 12:03:11 +0000

Firstly, I agree with Pebbles. Choosing celebrities with clean image is better. I think their endorsements more valuable in order to promote your brands. Its will help your brand to convince people easier. Once more, I also agree about you should get a “ROI on the extravagant venture”. I

By: didonko

didonko — Wed, 03 Sep 2008 21:32:06 +0000

I have heard that these endorsements are really helpful for the promotion, but they are very expensive. However, I think that if you have the money you should by one of these because it will boost your income for sure in long term.

By: gregory

gregory — Tue, 02 Sep 2008 16:17:49 +0000

Celebrity endorsements can be used later on, when your company grows. They are very powerfull and do miracles in promotion, because people can associate their celebrity idol with your company, but as already mentioned, this costs a lot! So it’s better to start small, with simple promotional gifts and move to something like this when you earn enough money to afford it.

By: Julia

Julia — Sun, 31 Aug 2008 15:04:00 +0000

Greetings! Really amazing site. keep working!

By: Jeff

Jeff — Sun, 31 Aug 2008 04:32:26 +0000

Great site I found it very informative.