The success of your business depends on keeping abreast of the latest business news and developing and maintaining a wide and varied customer base where your marketing targets will vary from dealing with a casual enquirer to maintaining a trusted and valued client so you need a variety of promotional gifts to reflect these different needs. You can also ensure wider exposure and greater take-up of your promotional gifts if your range gives you flexibility in selecting the right gift for each client.
It’s always a good idea to have a variety of promotional gifts of various types and values, from basic, budget items that you can order in quantity and distribute freely all the way through to select items for truly favoured customers.
It’s equally important to have access to promotional gifts that suit a varied demographic for men and women of different ages and family statuses. Don’t forget, too, that your promotional gifts can appeal not only to the client, but to their families, friends and colleagues.
So when you select your promotional gifts, consider your client base: their age, their interests, their family status and their relationship to you. It can help to consider a cross-section of your typical customers and what kind of gifts they would appreciate. It’s always helpful to have some items you can freely give out to casual enquirers and more substantial gifts for established customers.