Brand awareness is one of the most important aspects of a marketing campaign and one of the best ways to filter a brand and sales message into all aspects of peoples’ lives is using promotional gifts.
Providing a campaign is well managed and a clever selection of promotional gifts is chosen, brand awareness could be excelled far beyond any media advertising campaign could achieve because these items have a habit of trickling into homes, workplaces and everyday lives.
In the home: A mug in the kitchen, a pen by the phone, a mouse mat in the study, a torch in the garage. Notepads and calendars; paperweights and corkscrews; things that are used every day will promote your message and display your brand to an entire family, as well as having that ‘handy’ appeal that makes everyone appreciate you even more.
In the workplace: A desktop is a haven for gifts like memo holders, clocks, coasters and USB drives; but the promotional gift collection doesn’t stop at the desk; take a walk through to the staff room or canteen and you’ll see branded mugs and glasses, wall clocks and decorative gifts like vases and picture frames.
On the move: Gifts in the car like key rings, air fresheners and tax disc holders promote your brand to drivers and their passengers; gifts for the bag or briefcase, like a promotional umbrella, pen, notepad or calculator are useful and appreciated; travel gifts like passport holders and luggage tags will make your brand take flight.
Filter your brand into homes and workplaces, and see it take off by personalising something practical with your logo and sales message. Promotional gifts are all around!