There are a lot of people who haven’t heard of the term ‘Promotional Bags’, but it is certain that they have in one way or another come across it or perhaps even own one. These bags are so common that most people no longer mind that they are there. In fact, almost everyone has received one in a way or another. They may have been given to them when buying a huge amount of food or drinks or when they attended a film premier or maybe when they purchased a computer. But what are promotional bags?
Promotional bags are those that are given away as free gift as part of a purchase or an ad campaign. They are considered as a great marketing tool because they reach the consumers at a near subliminal level and help to increase the interest for the marketed product. Almost every company with the intention of getting their name to their customers, has made use of promotional bags in their marketing strategy. These bags are very affordable and readily available as there are many companies that have been established for the sole purpose of manufacturing and supplying them.
Promotional bags may be free or they may be made for consumers to purchase them. Examples of free promotional bags are those that are given away by pharmaceutical representatives to physicians and those in the medical field in order to promote their products. Free bags often come with purchases that you have made , for instance, when you purchase a printer or a laptop computer. Banks also give bags away to loyal customers during special promotions.
Not all promotional bags are free of charge. Some companies like Disney manage to plug their movies by licencing and selling products that have the movie logos and characters applied to the bags. To give you a clearer picture, think back and remember how many Disney Princess or Pooh bags have you seen over time.
Whether promotional bags are given out for free or sold to adoring movie and TV fans, they still manage to do what they were created for and that is to generate interest on the products that they promote.