Argon Promotional Products and Promotional Gifts.

Here at Argon we like to bring our customers joy by sending them promotional items in the post and we like to place a smile on their faces when they open up the package and receive exactly what they asked for! There are many items on our site that will bring this satisfaction but one that has proven to be very popular is the Promotional Teddy Bear. This is one of our top searched items and has driven some very successful brand promotions in the past. So why are promotional teddy bears so great when it comes to marketing a brand?

Audience: Promotional teddy bears reach a very wide audience as they are cute and most people grew up with a teddy bear. Children will take a liking to teddy bears, boys and girls! Parents will also appreciate teddy bears as they will hold a certain nostalgic value to them from when they were young. This is great for getting a brand message to a wide audience and the company logo (branded on the bear) will be linked to the teddy bear so the audience will listen to the message that is being portrayed.

Promotional teddy bears are easily personalized and there are many options of customization available. The style of the bear is one of the first decisions to be made, does the bear need to look pristine and of a high quality or can the bear look more scruffy and individual to add more personality to the brand promotion? Bears can also wear clothes which will offer a large area for branding and colour also comes into the equation when we add clothes which can be used for brand recognition.

Personality is a winning factor for bears and this personality gives them a long shelve life which is great for keeping a company logo in view for longer, people wouldn’t throw a pet in the bin after a week! Bears have faces and this gives them expression. Promotional bears have clothes which adds more individual personality to the item.

All these factors add up to create promotional item that ticks all the boxes when it comes to promoting a brand!

Promotional merchandise is most effective when it is visually appealing as the receiver will keep the item if they like the look of it; this allows the branding to stay in view for longer. Design is a key factor when choosing the right merchandise to represent a company and the design needs to create a visual impact to portray a message. Good design will also reflect on the company in a positive way. If an item looks professional and visually appealing then these associations will be made with the company. So what makes a good design?

Colour plays a big part in the design process and complimentary colours usually work best! The colour of promotional merchandise should also follow the same pallet as the company that is handing it out as this will create brand recognition. Simplicity is also a wise choice so keep the number of colours to a minimum. This will keep costs low and also if there are too many colours involved the design on the item will look clumsy and cluttered.

Positioning of the design is very important as the design needs to be seen, if the company logo can’t be spotted then the promotion will be a failure. As an example if a promotional mug has a company logo inside the body then people won’t see it! Positioning is also important when it comes to aesthetics of the merchandise - the imagery needs to be balanced and look in place.

Finally the design needs to fit its purpose. If a hair dresser is holding an opening event then the promotional merchandise would have imagery relating to haircuts (e.g. a silhouette of scissors cutting a strand of hair) as this will build up a respectable brand. Brand promotions are aimed at an intended audience and to reach this audience the design needs to appeal to them.

The school holidays are nearing an end and there will soon be children young and old heading back to the classrooms with excited and nervous faces. This is a fantastic opportunity to invest in some ‘back to school’ promotional items! Children need equipment to aid their education and why not use this as a business opportunity to promote and advertise? Here at Argon we have a great ‘Back to School’ special offer on (ending 01/09/2011) which has all the essential items needed to get a good education at cut prices.

Promotional Bags are very popular promotional school items as they are almost part of the school uniform. This is an item that will be taken from the classroom to the home on a daily basis which is a great opportunity to get a brand logo out there on view. Promotional bags also appeal to children if the style is right and this will create positive associations with a brand to a young demographic of future consumers!

To get right into the classroom promotional pencil cases and stationary are a must! These items can be handed out on induction days in bulk as they are generally quite cheap and the stationary inside can all be branded to create brand recognition. Promotional items that are handed out in bulk are great to reach a wide audience however there is also the flip side to reach a more exclusive audience. This kind of promotion is ideal for upper class establishments such as private schools and the kind of merchandise would be more expensive and there would be less of it to hand out.

There is a lot of variety with promotional school items and they tap into an important audience so go have a look what’s out there and build up your very own ‘Back to School’ promotion.

A successful promotional item is one that has a long life span and one that comes in handy on a daily basis so that the branding can be seen and recognized. Argons best selling items are usually smaller items that sell in bulk and it’s not surprising as they are mainly low cost and of a good quality. Promotional pens are among these best selling items and they are a hugely successful item when it comes to brand promotions!

Pens are very flexible in the promotional merchandise sector as they can literally be used in any brand promotion. All that’s needed is a design and there you have it a fully branded and original item that will be used time and time again. The subtle impact of a promotional pen works well as they are quite small and don’t intrude on a desk. This is great for brand recognition and brand identity as the associations between the item and the brand and positive. Promotional pens are also very useful items and they are used on a daily basis, this is good for advertising as the user will see the branding and subliminally think about the brand on show.

A fantastic pen for a bulk giveaway is the BIC Round Stic. There are a wide range of colours available for branding and the low price tag means lots of units can be ordered.

For a more up class promotion choose the Parker Jotter pen. Parker is renowned for making quality products and users will associate this good quality with the branding on the pen.

The variety of promotional pens at Argon is huge and there is sure to be a perfect suit for all promotions.

Promotional office items make up most of Argons best selling items and it’s not surprising as people spend most of their time at work or doing things that are based around business activities. This is great for advertising and promoting a company as office items are on view and people come into contact with these items more frequently. Personal diaries are fantastic promotional office items as they will be used on a daily basis and there is a wide audience that will find them useful. Argon has a fantastic range of Promotional diaries and now is a great time to buy for the next year!

Pocket diaries will appeal to an on-the-go individual, the small pocket Colombia diary is one of our most compact organizers and it easily fits into a pocket or suitcase. This portability offers a huge advantage when it comes to advertising and promoting as the diary will be on show to different people daily!

A5 sized diaries offer the flexibility of a pocket diary and a desk diary, they won’t take up much room in the suitcase but there is plenty of room to organize and plan for appointments.

The purpose of a Quarto diary is a desk diary that stays in office due to the larger size. The size of a Quarto is the width of A4 and the height is just under A4 dimensions. The large pages offer lots of space for an office worker that needs to go in depth when planning meeting etc.

Promotional diaries are a big seller as they tick all the boxes when it comes to promotional items, with the wide variety of sizes and styles of promotional diaries available there is sure to be one to suit any audience.

With their compact size USB flash drives are a very useful addition when considering promotional items. The ability to hold everything from documents to presentations ensures that your brand will be taken everywhere and will sit on your customer’s desk long term – helping to keep your brand and message in view much longer than some of the more standard promotional items.

As they have a high perceived value, are practical and functional they are unlikely to be discarded in a draw once received. There are a huge range of models and styles available from the ever popular Twister through to some more unusual models such as the Monolith. With the range of options and styles available there is sure to be something to fit your budget and brand.

Along with a wide range of styles there is also a wide range of memory sizes to suite – from the smaller 128mb perfect for carrying office documents and presentations through to two and three gigabytes for carrying music and images. We can also pre-load the usb drive with data such as a presentation or word document giving company information – this can then be “locked” on to the memory stick so it can’t be deleted – perfect for events and product launches where you want to leave people with information without loading them with brochures - adding an extra dimension to your promotion.

Modern companies thrive on technology and laptops have become an essential companion within the workplace. It’s not surprising as they offer fully portable computing! This creates an opportunity to get a brand into the workplace with promotional laptop bags. There are millions of laptops in the workplace and they will all need some form of carrying case to protect and move the units. The great thing about promotional laptop bags is that they get taken into meetings and to other business’s premises so the marketing power is very strong and versatile. If a promotional laptop bag reaches the right person (a senior director) at a huge company then the logo will be advertised to important and key players within the business sector.

Laptop bags appeal to a wide audience, young and old. There are many different styles and designs available; a younger client would appreciate a compact and trendy promotional laptop bag that can also carry the rest of their work equipment. An eye catching design is a must! A more experienced professional would want a laptop bag with subtle styling and a less eye catching design. This would complement their smart attire and reflect on their professionalism.

Reaching the right audience is important with promotional merchandise and especially when giving out promotional laptop bags, if they reach the right person your brands identity could be recognized by top business’s around the world.

We all love to travel and it’s no surprise as there’s a whole world out there waiting to be explored! There’s something that can be found in almost every part of the world, from the top of the Eiffel tower to the edge of the Sahara desert… It’s people! The great thing about promotional items is the fact that they can reach this international audience, so your campaign can reach those consumers at the top of the Eiffel tower which is a powerful thing.

The first step to promoting on an international scale is to outline a target audience and this will be different for each promotion for obvious reasons. The next step is to choose the type of promotional item that will represent the brand and this also needs to reach the intended audience for the campaign. Promotional Travel Mugs are fantastic promotional items to reach this wide audience and they advertise everywhere they go. The biggest advantage to travel mugs is that they will travel with the clients that receive them, so there’s no need to ship endless supplies across the world. There are some quite unique travel mugs available from Argon and  all can be individually customized to represent a brand. One popular choice from Argons range is the ‘Translucent Travel Mug’, this product represents good value for money and this will be reflected onto the brand. Another popular travel mug is the unique ‘Americano Take-out Mug‘. This can really tap into an international demographic at the millions of coffee houses that are out there.

Promotional travel mugs go further than most promotional items and along the way they meet a variety of people, these attributes make them a great promotional item with the power to reach a huge audience.

In order to make your customer remember you why not advertise on a product that is used every day…what better than a promotional calculator. Argon Promotions has an extensive range of promotional calculators. We have a great choice covering all styles and budgets from giant, colourful calculators, solar powered and even calculators incorporated in rulers and folders. All these calculators have been tested for long term durability. With more and more customers wanting eco-friendly products, we have met this demand with water powered promotional calculators.

Since calculators are such a popular and useful promotional item that is used constantly throughout the day, there one of the best items to brand, these items will sit on your client’s desk for a long time, ensuring that every time they are used your brand and message will be remembered.

Promotional calculators also have a high perceived value at a cost and range to suit all budgets which will ensure that they are well received and affordable, meaning that they will not just end up in a drawer and forgotten.

Calculators can be branded in a variety of ways from single cover screen print to full colour digital print and even engraving. Choosing a calculator to send out to your clients, customers or potential customers helps to not only associate your brand with something useful and practical, but it is an impressive way to display your company brand in style, available in a huge array of different styles and colours- there’s sure to be a calculator that’s right for your brand.

One of the cheapest yet effective promotional items which have always been popular are promotional logobugs.

They started as simple fluffy balls with moving eyes and feet attached to a sticker and with a ribbon that displayed a printed message. Nowadays, the range is much bigger and incorporates promotional bugs in all shapes and sizes. You can get promotional cat-bugs, dog-bugs as well as house, buses, almost any animal you can think of, fruit, vegetables, birds, transport etc. Logobugs can be customised to hold banners and mobile phones- the choices are endless! To complete the message, a company can then request printing on the ribbon which can be done in polysoft or satin.

You can spot logobugs everywhere. They are used by supermarkets, cashiers in banks, in offices, at home on the fridge- everywhere a promotion can be seen. Do not hesitate to call our office today to enquire about the possibilities.

And if you still think logobugs are not enough, you can request a giant 20cm logobug!