Corporate Gifts: An Incentive To Sell
Sales driven businesses constantly motivate their sales force with grand incentive schemes, like offering holidays or cash bonuses to their star reps.
However, sales-increasing incentive schemes are not just limited to corporate enterprises. Whatever your business size; employees who regularly deal with your customers could be your sales team in disguise. You just have to motivate them, and using a corporate gift is the ideal way.
A customer about to make a purchase has already bought into your brand. Selling more to that customer is much easier and cheaper than trying to sell from scratch to a cold prospect.
All you need to do is offer your staff an incentive so that they make the effort to sell more for you. Offering well-chosen corporate gifts is a great way to motivate people. There is a multitude available to suit everyone and every budget.
Here a just a few ideas where motivating staff with corporate gifts could really enhance your sales:
Beauty industry: A client books a manicure. Maybe they’d like a pedicure too, or a facial? A therapist motivated by incentives could easily sell more treatments to someone who hadn’t considered completely pampering themselves.
Restaurant: Diners order their meal but haven’t asked for any side dishes. An enthused waiter would subtly suggest adding to their dining experience with some carefully chosen additions.
Retail: A shopper asks to try on a pair of jeans. A sales assistant, encouraged by the thought of a classy gift from their employer, may suggest a belt to complement them, and perhaps even matching shoes and a bag.
Motivate your staff, make them feel appreciated, and watch your sales escalate all at the same time by using corporate gifts as incentives.
December 24th, 2007 at 2:24 am
Hi , i am looking for gift ideas n there are so many of them , so much so it leaves me confused and undecided what to get - maybe you would like to visit my website - happy holidays .
July 3rd, 2008 at 6:16 pm
Global Giving allows you to give one of their projects as a gift, such as clean water for a child in India or medical supplies for earthquake victims in Kashmir. They also point us to iGive for your online shopping….
August 24th, 2008 at 2:59 pm
Wow, Sara, that is an excellent idea! I think corporate gifts work on your employees to a certain extent, but I would gander they’d be more thrilled if their incentives can reach beyond promotional items, like a cruise or a holiday package.
August 30th, 2008 at 12:41 pm
The idea of upselling by sales staff to increase a company’s bottomline is nothing new; what is needed is a good incentive structure and monetary incentives will do the trick instead of gits
September 2nd, 2008 at 5:14 pm
I agree with Carlos. A monetary incentive, or maybe some discounts for holidays for their employees can do miracles. Or as Sara suggested, running a beneficiary project can motivate, because people know they’re working for a goal that will benefit humanity.
September 4th, 2008 at 11:14 pm
Great idea Sara,congratulations!The poor kids always need help and we must help them with gifts and every company should do the same.This way many new customers may choose the company because of its actions.
September 23rd, 2008 at 1:16 pm
Corporate gifts and incentives are a great way of encouraging staff to work to their best, and to remind them that their individual efforts make a difference to the business as a whole. This can be very effective in situations where members of staff are dealing intimately with the client, and have already built up a rapport by consulting on, or already selling products/services.
Staff are one of your most important resources so it is important to encourage them to promote the various aspects of the business, and reward them when they have done this well.
September 24th, 2008 at 8:21 am
i agree with the fact that good incentive structure are needed and monetary incentives will do the trick instead of gifts. they can very well persuade people to work for you as well as promoting the name of the company . money keeps people working.
October 1st, 2008 at 1:55 pm
Nice words Shelly. I believe that incentives can be the only thing that can make the workers satisfy. Without incentives, if they complete the days’s job in few hours, they will remain idle for the rest of the day as they have nothing to gain out of it. So incentives makes the staffs work throughout the day with enthusiasm.
The most important condition in giving incentives should be the eligibility for the incentive should be easily attainable and the incentive given should worth their work.
November 6th, 2008 at 5:03 pm
Great word from Shelly. I strongly agree with her.
Giving incentives is a great way to motivate worker / staff to work harder on selling our products.
It’s a basic system I’ve implemented on my small business. But still, we need to train our staff to improve their marketing / selling technique
November 7th, 2008 at 2:30 pm
“Motivate you staff. make them feel the company is ‘theirs’…”
Whether the businees is small or big, no matter what and where it is located. Employers are all the same. They need recognition and incentives. Ofcourse money or gifts can’t buy everything, but the fact is that they make employees feel enthusiastic with their work.
November 19th, 2008 at 11:37 am
I think you hit the nail on the proverbial head with this one….
November 19th, 2008 at 11:49 am
Nice! You are truly brilliant….
November 19th, 2008 at 2:16 pm
I found your post comments while searching Google. Very relevant especially as this is not an issue which a lot of people are conversant with….
November 25th, 2008 at 7:12 am
This was a great article pertaining to corporate holiday gift ideas….