We may not realise it but we come into contact with a uniform on a daily basis. From the more obvious member of the police force to the less prominent office worker. Promotional corporate wear is a type of uniform and it’s a great way to welcome new starters to a team and help them feel like they belong. In the workplace it is important to have a professional appearance as colleagues are representing the company and the company’s values. A team of staff can wear a similar shirt for familiarity and have the company logo embroidered for the finishing touch. So what should we think about when choosing the right promotional corporate wear for staff.
Quality is one of the most important things to have a think about, a good quality silk shirt with fancy embroidery on will look great at an up class restaurant! Customers will judge staff on what they are wearing and this will affect their representations with the establishment.
Colour is also an important factor as staff are part of a team so the colour scheme will need to be the same. It is always a good idea to keep the spectrum of colours to a minimum as this will create recognition between the uniform and the company, if a customer/client can recognise a company’s uniform without even seeing the company logo then the branding of that company is very strong and successful.
The style of promotional corporate wear is the final factor to think about, the style needs to fit the purpose. Promotional clothing in the workplace is not just made up of shirts and ties. A sales assistant in a trendy shop will need a polo shirt or something more fashionable to connect with their customers.