Promotional merchandise is intended to reach a certain demographic when it comes to targeting an audience, in most cases a huge amount of research goes into how to reach a target audience and the positives of choosing a specific audience. As an example, an established mens shaver company such as Gillette are bringing out a new razor which is better than the previous one in the market place. The intended audience for this promotional campaign will be men above a certain age. A great demographic to tap into is children, they have real purchasing power as they influence their parents buying decisions and they will one day be adult consumers themselves. With this in mind, there are lots of childrens promotional merchandise available on the market.
There are many products that can reach a younger target audience. Children go to school so they need equipment and stationary each year. Pencil cases are a great choice, they are useful items that are on view in every lesson to everyone around. Promotional stationary is also a great item as it will be used daily and will build brand recognition. When this recognition is created, the advantages of reaching a younger audience will come into play.
Pester power- parents today will buy more for their children due to dual incomes and smaller family sizes and they are put under pressure when their children want something that appeals to them.
Brand recognition- Children will eventually grow up so one day they will be an adult consumer with cash to spend. If brand recognition is created at an early age then the brand will be seen as trusted and established some years down the line.
All these advantages make childrens promotional merchandise a great seller and a wise investment for any brand promotion.