Argon Promotional Products and Promotional Gifts. » Promotional Products

Promotional umbrellas are a popular promotional item largely due to the need, almost universally, for umbrellas. There are approximately 60 million golfers and over 30,000 golf courses in the world. All these people potentially need an umbrella so why not give them a golf umbrella branded with your company name and logo?

The beauty of golf umbrellas is that although they are an expensive item to produce and give away to customers, if they are good quality, they will be used by the customer for a lifetime, giving your brand increased exposure over promotional items such as pens and sticky notes which have a limited shelf life.

Promotional umbrellas are also ideal for companies looking to spread their marketing message as they are designed to be a mobile item. This means your logo will be seen by lots of potential customers in addition to the person who uses the umbrella. The umbrella is a very practical item particularly if you consider the weather in the UK!

Make sure that when you select your promotional umbrella, that you choose a good quality product made from a durable material so that it will last. The cost for this item may be quite high but when you consider how long it will be used for and how often, the costs will become relative to the promotion of your marketing message.

If the services and products you sell are classed as “high end” or luxurious, giving away a high quality promotional product is ideal as it helps the potential customer to perceive you as a good quality company to work with- there is no point giving these customers a cheap giveaway, if fact- it may do more harm than good.

We have a wide range of high quality promotional umbrellas available at competitive prices- visit our website for further details.

If you are at work and at your desk, chances are somewhere in front of you is a promotional mug. This is because almost everywhere you go, there is a need and requirement for mugs and more often than not, this mug is branded with a company name and logo, why? Because companies can see the benefit of a promotional mug and the impact it can have in creating awareness of your company.

Brand awareness is important in spreading the word about your company and making people aware of the services and products you offer. Making people aware of who you are is vital as these people can all potentially become a customer. The amount of times you are exposed to brands is incredible and you are probably not even aware the amount of times you see brands on a daily basis. Mugs are particularly good for this as they are used so frequently therefore increasing the amount of times your brand will be seen.

Promotional mugs are a practical item that will be used again and again exposing your message to lots of different potential customers. If your mug is kept in a work place, it is likely different people will use it rather than the same person giving you even more opportunity for your brand to be seen. The mug is also large enough to not only incorporate a logo but also a website and contact details.

At Argon Promotions, we have a huge range of mugs available to suit any requirement and budget. From china mugs for your discerning customers, travel mugs for customers on the go and plastic mugs for the clumsy, we have the lot!

Promotional coasters are an incredibly popular promotional item with the versatility to be used at home as well as in an office or workplace. Anywhere there is a table, a coaster is required making them a great item to promote your company name and message to a big target audience.

Coasters are available in a wide range of sizes, shapes and materials making them a great product if you really want to customise them to fit your branding. Most coasters can be found on the internet where you can see the amount available and also the amount of companies that sell them! With so much variety on the web, its an ideal place for you to find the right one for you.

To be a successful business, it is important to make sure you effectively promote your product or service across various marketing mediums. In order to do this, you need to think about the budget you have to spend and the target audience you are trying to reach. Even with a small promotional item, it is vital that these points are considered so that your promotional coaster meets the objective of your marketing plan.

For example if your marketing campaign is targeted at adults, your coaster should reflect this- adults want an item they can use, not something that is a novelty item. Therefore the design of your coaster should be simple and durable. Similarly if the item is going to be used in an office or workplace, it needs to have a professional design and finish.

For a younger target audience, you might want something that is a bit more fun. The shape of the coaster can play an important role in this- choosing an unusual or bespoke shape will appeal to younger people and help your brand to stand out.

Ensuring you choose the correct promotional coaster for the target audience you want to attract will guarantee a successful marketing campaign.

In terms of popularity, printed mousemats have always been at the top of most peoples promotional merchandise wish list. As well as reminding a customer of your brand at their workplace, it can also remind them at home with most people using both a work and home PC.

If your customer has a computer, they almost certainly have a computer mouse making a printed mousemat an ideal promotional item. However recent technological developments such as the new style “tablet” computer means that mousemats could soon be a product of the past- or will they?

Computer mice have been around since the early days of computer technology and have undergone several design changes. Their name is derived from the fact they used to resemble a real life mouse, with a cord that looked like a tail. Now, most are wireless and look very different to early designs. A number of rival products have come and gone but the mouse remains the most widely used “pointing” device for computer users.

The new style “tablet” computers have removed the need for a mouse as you don’t need an external pointing device to use them. However this doesn’t necessarily mean the end of printed mousemats as a useful promotional item. This is due to the fact that generally most people don’t like change. We have been using computer mice for years and have become accustomed in how to use them. To learn to use a tablet style device takes time and effort, something that some customers will refuse to do, preferring to carry on using a keyboard and mouse system.

Tablet style computers come with their own set of disadvantages as well. Generally they don’t come with a keyboard meaning fast typists may get frustrated at the level of work they can do on a tablet compared to a traditional computer. The screen can become scratched and damaged easily. In addition to this the cost of a tablet system is high compared to a standard computer. All these factors mean the printed mousemat will continue to be a popular promotional item for some time to come.

Everyone likes surprises and loves receiving gifts. Over a period of time one learns with experience and necessary feedback which promotional products pack a punch. Sagging sales can be bolstered with fun giveaways. It is a sure way to win back clients and make new ones. Quite a few companies are happily giving away Ipods, USB flash drives, camera chips and other trendy items that can help them to touch base with people who matter to them the most. Just because one company is giving away premium products and promoting themselves it does not mean that spending money is important. In today’s situation one cannot have an unlimited budget for promotions. As businesses are tumbling and the domino effect is spreading globally, the promotional activities are restricted.

Even though the recession is pinching most companies globally, showing gratitude through marketing campaigns will prove helpful. In trying times when a promotional gift reaches you it means your contribution towards the company still counts. Even a token gesture saying the company cares speaks volumes of its commitment towards the employees. Business is slack but a small reward means so much. The recipient is bound to understand that. It is not the time to indulge in who gives the most expensive item. Even a small pen set, keyring, promotional umbrella, branded mugs or glasses are welcome. It is a good motivator to uplift the mood of clients and consumers. Spending in a small way also ensures the company will not buckle under pressure.

It is time to let everyone know business is open and quiet promotions in small ceremonies are suitable. This makes the struggle more bearable. Some promotional products that do not pinch the company and come within budget include t-shirts, medium sized bags, bottles, flasks, elegant pen holders, photo frames, vases, ceramic sculptures, multi-purpose conference folders and mouse pads. A company can also give a combination of two different gifts. The design can be such that it accommodates the logo and some message perfectly. During times when it is tough to keep business going, association with simple charities is also useful. Since most charities have non-profit products that can be used for promotional purposes, it is an ideal way not to hurt the reserve funds. It makes the company visible not only business wise but also gives a touch of philanthropy.

The most valuable intangible asset of a company is its brand which also maintains and bears its reputation. If for some reason, your competitors do not spend their budget on any promotional merchandise, they are only compromising their own brand identity and this is when you must demonstrate through this form of media your gratitude to your customers for their support. It is very important in a stagnating economy to at least maintain your market share, since new business would be difficult to procure. When you maintain your brand equity and market share in troubled times, as and when the good times come along, your target audience would immediately favour you with business as your brand name would still remain fresh in their minds thanks to some of the promotional campaigns run during the tough times. The worst thing to happen in business is, everything is hunky dory, but your brand name has been forgotten.

In fact during economy slowdown times, you must do all the more in terms of brand building and indulge in promotional activities. You will have more time to focus on such activities and do it more professionally. It may seem a paradox that you are indulging in business promotion when business itself is floundering, but that is the precise reason for its success and effectiveness. You need to do something different from others and will be noticed for it, lending your brand the uniqueness and exclusivity. At times of recession, you need to keep in touch with the top honchos of your customers and honour them with carefully chosen promotional merchandise. It may happen that some of them might get retrenched and would start off on their own and you need to be at the forefront to be considered favourably by them when they are looking for vendors in their new avatar. So, by concentrating on fine tuning promotional campaigns and taking the time to meet influential decision makers during the rough times, you are actually investing your time and effort to reap the fruits, when the good times return and by doing this, you will be putting yourself in a sound position to cash in when things start looking good again. The fact that you recognized the true value of distributing promotional merchandise and the suitable timing of this will ensure that your competitors will have a lot to catch up and it won’t be easy to grab your customers.

So make the best of even the recessionary times by choosing suitable and useful promotional merchandise and getting your message out to the right people. You will not regret it.

With the cut-throat competition in the market and the customers becoming extremely choosy about buying products, various marketing strategies are being adopted to draw the customers towards retail outlets, offices, shopping hubs and websites. Distribution of promotional products and items is one such strategy which has captured the attention of the marketing gurus.

With technological advancement, there remains a huge scope for using such trendy giveaways. Technological devices such as MP3-MP4 Players, USB Pens and thumb drives are few of the most preferred items which are widely used today. These hi-tech devices usually carry the company’s logo and name when they are gifted to clients. This enables the customers to immediately recollect the name of the company.

Such gifts help in developing healthy business relations between the company and the clients. It boosts customer interests towards the company. People love gifts. When the customers see that these are offered by a company whose products are well-examined and tested, the customers feel even happier. The overall image of the company changes, customers bestow more faith in these companies. In turn, the companies gain in terms of business revenue and popularity.

The distribution cost of these giveaways to probable clients is considerably cheap. Sometimes, the companies are also found to organise events or programs for attracting the customers. Often, customer feedback is taken by the company where the potential clients are asked to give their suggestions on the products. They are asked to comment on how these companies can further improve. This, in turn acts as a value addition for the company.

These marketing strategies bear fruit for the company. It comes to know the areas on which it needs to improve. It also comes to know the new products and services which the customers want to see in the stores. It becomes aware of the innovative business tactics which can help draw the customers towards it.

The customers who have already received these types of products and items tell their friends and colleagues about the company. This helps the company gain prominence over the others. This way, the client base increases, leading to more sales and better revenues.

Investments in promotional products such as MP3 players, promotional apparel and flash drives prove to be effective. This is because the company professionals educate the customers about the advantages of the products. The customers, in turn, tell their friends and associates about the proposed benefits. This makes the others curious to know more about the company.

Studies reveal that with these types of marketing exercises, the company manages to invite more mail from the customers. It builds customer goodwill. It helps in improving trade show traffic, advertising campaigns are organised and customer referrals are improved.

The role of promotional products as a marketing tool is a gateway towards a company’s success. The products you can use range from memo holders, pens, note pads, lanyards, coasters, bookmarks, clipboards, sticky notes, and virtually anything that companies deem effective and useful to their clients. Careful planning and decision-making regarding the appropriate promotional products are necessary, if you want your advertising campaign to be a success.

However, when it comes to the thriving business industry, it is always a challenge to stay at the forefront of your competitors. During events like trade shows or conferences, you strive to give nothing but the best promotional products. Sure, this is a right thing to do, but how do you ensure that you will give your clients a good impression of your company along with your chosen giveaway?

A key towards this type of campaign success is to maximize its potential as an advertising tool. The best way to do this is to ensure that your items match the interests and needs of clients. For instance, clipboards and binders would be very much appreciated by potential business clients in attendance at a conference. On the other hand, people attending a trade show will not really be using clipboards and binders because such events don’t involve much reading, classes, or seminars. This is why it’s essential to hand out the products that cater to a specific event and match the customer’s interests and needs.

During conferences or trade shows, you may also consider giving promotional bags, which already have a variety of goodies in them. This way, you’re appealing to a wider audience and you can never go wrong.

Since your clients have different lifestyles, your chosen giveaways should be ones that clients can still find useful even after the event. For business executives, consider giving golf balls, sports bottles, or nice authentic metal pens. Thus, every time they are playing golf during Sundays, going for a run or using their pens when signing papers, your company name and logo are still recognized.

On the other hand, if there are kids at your trade shows, it would be smart to give games or puzzles. As a result, your advertising goes beyond the event and reaches as far as their homes every time the youngsters use your promotional products.

Matching your promotional products to the needs of your customers is quite practical. All that you have to do is to be one with your audience and before you know it, they will be one with your company too.

As a viable alternative to conventional advertising, the distribution of promotional products has stood the test of time and many companies have adopted this practice to their benefit. They have always been well received and have enabled companies to boost their image and reinforce their company logo into the minds of their customers and the general public. Besides top of mind brand recall, they serve to fortify the goodwill with existing customers and build a rapport with the new customers. Customer loyalty and their retention is of absolute importance and through the distribution of such products, you are able to ensure that these essentials are met to a great extent.

Promotional productss are no longer restricted to just exhibitions, tradeshows and your customers. They are also being handed over to employees within the company as well as other business associates and even vendors. Successful business practices do not only mean maintaining high standards of ethics and quality. The personal touch and human element is equally important to ensure that the business transactions do not remain mere statistics and also extend to cover the human angle. All of us like praise and recognition and your customers, business associates, employees and vendors are no different. Even third party outsourced contractors need to be included in this list. Distributing useful and handy promotional products to all of them will stand you in good stead and you must look at the expense incurred as an investment to build human relations. The items themselves need not be too expensive. They just need to be of utility value and should be of decent quality to last for a long time. The recipient will get bowled over by the gratitude and concern shown by you in distributing these and will not hold the value of the goods against you. In this case truly, it is the spirit that matters and in sharing these gifts with them, you are laying the foundation for a long and mutually beneficial relationship.

While customers and your business associates would feel happy that you have acknowledged the support extended by them to you in your business, vendors and third party people will perceive you as a good company to do business with and will extend all cooperation to you when most needed. As for the employees, they would feel that they are part of a company which believes in human values and will motivate them to always give their best and stay with the company.

It is thus a win- win situation for everybody.

There are numerous ways to promote the company’s services or products. A company, once established, wants to be immediately recognized by the consumers in the market. This process of making people familiar with the company name cannot only be achieved through the common notion of advertising, but also through the promotional products a company gives away.
There is a reason why promotional products are usually commonly used items. People who receive them are constantly reminded of the company’s name and immediately associate its logo with its services and products. Having promotional products give a sense that the company is indeed already established, an effect that convinces people that the services and products of the firm is real—that the firm is truly there for them. Not only does this affect prospective clients out there. Employees also benefit from useful products given away by the company. These give an environment of stability and makes employees more at ease with the firm they are working for.
Creating promotional products are not just there to promote their services and products, but it basically sells the company’s name to people. Of course, companies may think giveaways make up a small percentage of other ways to promote a company’s name, but there has to be a reason why these products are also permanent in every company.
Nearly all companies have been giving out these types of products, and this proves its effect on the client (or employee) mentality. The question is, with all the companies that produce them, how can one company be different from numerous others? Quality is a given factor. If promotional products reflect the company, wouldn’t the company reflect quality to consumers and to its employees? Also, being innovative with these products, which the recipients will probably use everyday, is worth the investment. If a company can’t afford to give things aside from the same old notepads, pens, caps or mugs, they could find a way to transform the commonplace into something “trendily different”.
That is why firms should give importance to the colour scheme, logo style, layout, and so on, when it comes to promotional products. The people’s outlook will depend on how these products are produced. However, a company still needs to keep budget in mind. It does pay to be creative, but this does not necessarily translate into high cost. A company can be creative with its promotional products even when restricted by a certain budget. After all, the more a company can save, the better and the more fulfilling this whole task will be.