Argon Promotional Products and Promotional Gifts. » 2011 » August

Here at Argon we like to bring our customers joy by sending them promotional items in the post and we like to place a smile on their faces when they open up the package and receive exactly what they asked for! There are many items on our site that will bring this satisfaction but one that has proven to be very popular is the Promotional Teddy Bear. This is one of our top searched items and has driven some very successful brand promotions in the past. So why are promotional teddy bears so great when it comes to marketing a brand?

Audience: Promotional teddy bears reach a very wide audience as they are cute and most people grew up with a teddy bear. Children will take a liking to teddy bears, boys and girls! Parents will also appreciate teddy bears as they will hold a certain nostalgic value to them from when they were young. This is great for getting a brand message to a wide audience and the company logo (branded on the bear) will be linked to the teddy bear so the audience will listen to the message that is being portrayed.

Promotional teddy bears are easily personalized and there are many options of customization available. The style of the bear is one of the first decisions to be made, does the bear need to look pristine and of a high quality or can the bear look more scruffy and individual to add more personality to the brand promotion? Bears can also wear clothes which will offer a large area for branding and colour also comes into the equation when we add clothes which can be used for brand recognition.

Personality is a winning factor for bears and this personality gives them a long shelve life which is great for keeping a company logo in view for longer, people wouldn’t throw a pet in the bin after a week! Bears have faces and this gives them expression. Promotional bears have clothes which adds more individual personality to the item.

All these factors add up to create promotional item that ticks all the boxes when it comes to promoting a brand!

Promotional merchandise is most effective when it is visually appealing as the receiver will keep the item if they like the look of it; this allows the branding to stay in view for longer. Design is a key factor when choosing the right merchandise to represent a company and the design needs to create a visual impact to portray a message. Good design will also reflect on the company in a positive way. If an item looks professional and visually appealing then these associations will be made with the company. So what makes a good design?

Colour plays a big part in the design process and complimentary colours usually work best! The colour of promotional merchandise should also follow the same pallet as the company that is handing it out as this will create brand recognition. Simplicity is also a wise choice so keep the number of colours to a minimum. This will keep costs low and also if there are too many colours involved the design on the item will look clumsy and cluttered.

Positioning of the design is very important as the design needs to be seen, if the company logo can’t be spotted then the promotion will be a failure. As an example if a promotional mug has a company logo inside the body then people won’t see it! Positioning is also important when it comes to aesthetics of the merchandise - the imagery needs to be balanced and look in place.

Finally the design needs to fit its purpose. If a hair dresser is holding an opening event then the promotional merchandise would have imagery relating to haircuts (e.g. a silhouette of scissors cutting a strand of hair) as this will build up a respectable brand. Brand promotions are aimed at an intended audience and to reach this audience the design needs to appeal to them.

The school holidays are nearing an end and there will soon be children young and old heading back to the classrooms with excited and nervous faces. This is a fantastic opportunity to invest in some ‘back to school’ promotional items! Children need equipment to aid their education and why not use this as a business opportunity to promote and advertise? Here at Argon we have a great ‘Back to School’ special offer on (ending 01/09/2011) which has all the essential items needed to get a good education at cut prices.

Promotional Bags are very popular promotional school items as they are almost part of the school uniform. This is an item that will be taken from the classroom to the home on a daily basis which is a great opportunity to get a brand logo out there on view. Promotional bags also appeal to children if the style is right and this will create positive associations with a brand to a young demographic of future consumers!

To get right into the classroom promotional pencil cases and stationary are a must! These items can be handed out on induction days in bulk as they are generally quite cheap and the stationary inside can all be branded to create brand recognition. Promotional items that are handed out in bulk are great to reach a wide audience however there is also the flip side to reach a more exclusive audience. This kind of promotion is ideal for upper class establishments such as private schools and the kind of merchandise would be more expensive and there would be less of it to hand out.

There is a lot of variety with promotional school items and they tap into an important audience so go have a look what’s out there and build up your very own ‘Back to School’ promotion.

A successful promotional item is one that has a long life span and one that comes in handy on a daily basis so that the branding can be seen and recognized. Argons best selling items are usually smaller items that sell in bulk and it’s not surprising as they are mainly low cost and of a good quality. Promotional pens are among these best selling items and they are a hugely successful item when it comes to brand promotions!

Pens are very flexible in the promotional merchandise sector as they can literally be used in any brand promotion. All that’s needed is a design and there you have it a fully branded and original item that will be used time and time again. The subtle impact of a promotional pen works well as they are quite small and don’t intrude on a desk. This is great for brand recognition and brand identity as the associations between the item and the brand and positive. Promotional pens are also very useful items and they are used on a daily basis, this is good for advertising as the user will see the branding and subliminally think about the brand on show.

A fantastic pen for a bulk giveaway is the BIC Round Stic. There are a wide range of colours available for branding and the low price tag means lots of units can be ordered.

For a more up class promotion choose the Parker Jotter pen. Parker is renowned for making quality products and users will associate this good quality with the branding on the pen.

The variety of promotional pens at Argon is huge and there is sure to be a perfect suit for all promotions.