Argon Promotional Products and Promotional Gifts. » 2011 » June

We all love to travel and it’s no surprise as there’s a whole world out there waiting to be explored! There’s something that can be found in almost every part of the world, from the top of the Eiffel tower to the edge of the Sahara desert… It’s people! The great thing about promotional items is the fact that they can reach this international audience, so your campaign can reach those consumers at the top of the Eiffel tower which is a powerful thing.

The first step to promoting on an international scale is to outline a target audience and this will be different for each promotion for obvious reasons. The next step is to choose the type of promotional item that will represent the brand and this also needs to reach the intended audience for the campaign. Promotional Travel Mugs are fantastic promotional items to reach this wide audience and they advertise everywhere they go. The biggest advantage to travel mugs is that they will travel with the clients that receive them, so there’s no need to ship endless supplies across the world. There are some quite unique travel mugs available from Argon and  all can be individually customized to represent a brand. One popular choice from Argons range is the ‘Translucent Travel Mug’, this product represents good value for money and this will be reflected onto the brand. Another popular travel mug is the unique ‘Americano Take-out Mug‘. This can really tap into an international demographic at the millions of coffee houses that are out there.

Promotional travel mugs go further than most promotional items and along the way they meet a variety of people, these attributes make them a great promotional item with the power to reach a huge audience.

In order to make your customer remember you why not advertise on a product that is used every day…what better than a promotional calculator. Argon Promotions has an extensive range of promotional calculators. We have a great choice covering all styles and budgets from giant, colourful calculators, solar powered and even calculators incorporated in rulers and folders. All these calculators have been tested for long term durability. With more and more customers wanting eco-friendly products, we have met this demand with water powered promotional calculators.

Since calculators are such a popular and useful promotional item that is used constantly throughout the day, there one of the best items to brand, these items will sit on your client’s desk for a long time, ensuring that every time they are used your brand and message will be remembered.

Promotional calculators also have a high perceived value at a cost and range to suit all budgets which will ensure that they are well received and affordable, meaning that they will not just end up in a drawer and forgotten.

Calculators can be branded in a variety of ways from single cover screen print to full colour digital print and even engraving. Choosing a calculator to send out to your clients, customers or potential customers helps to not only associate your brand with something useful and practical, but it is an impressive way to display your company brand in style, available in a huge array of different styles and colours- there’s sure to be a calculator that’s right for your brand.

One of the cheapest yet effective promotional items which have always been popular are promotional logobugs.

They started as simple fluffy balls with moving eyes and feet attached to a sticker and with a ribbon that displayed a printed message. Nowadays, the range is much bigger and incorporates promotional bugs in all shapes and sizes. You can get promotional cat-bugs, dog-bugs as well as house, buses, almost any animal you can think of, fruit, vegetables, birds, transport etc. Logobugs can be customised to hold banners and mobile phones- the choices are endless! To complete the message, a company can then request printing on the ribbon which can be done in polysoft or satin.

You can spot logobugs everywhere. They are used by supermarkets, cashiers in banks, in offices, at home on the fridge- everywhere a promotion can be seen. Do not hesitate to call our office today to enquire about the possibilities.

And if you still think logobugs are not enough, you can request a giant 20cm logobug!

We may not realise it but we come into contact with a uniform on a daily basis. From the more obvious member of the police force to the less prominent office worker. Promotional corporate wear is a type of uniform and it’s a great way to welcome new starters to a team and help them feel like they belong. In the workplace it is important to have a professional appearance as colleagues are representing the company and the company’s values. A team of staff can wear a similar shirt for familiarity and have the company logo embroidered for the finishing touch. So what should we think about when choosing the right promotional corporate wear for staff.

Quality is one of the most important things to have a think about, a good quality silk shirt with fancy embroidery on will look great at an up class restaurant! Customers will judge staff on what they are wearing and this will affect their representations with the establishment.

Colour is also an important factor as staff are part of a team so the colour scheme will need to be the same. It is always a good idea to keep the spectrum of colours to a minimum as this will create recognition between the uniform and the company, if a customer/client can recognise a company’s uniform without even seeing the company logo then the branding of that company is very strong and successful.

The style of promotional corporate wear is the final factor to think about, the style needs to fit the purpose. Promotional clothing in the workplace is not just made up of shirts and ties. A sales assistant in a trendy shop will need a polo shirt or something more fashionable to connect with their customers.

Promotional merchandise is intended to reach a certain demographic when it comes to targeting an audience, in most cases a huge amount of research goes into how to reach a target audience and the positives of choosing a specific audience. As an example, an established mens shaver company such as Gillette are bringing out a new razor which is better than the previous one in the market place. The intended audience for this promotional campaign will be men above a certain age. A great demographic to tap into is children, they have real purchasing power as they influence their parents buying decisions and they will one day be adult consumers themselves. With this in mind, there are lots of childrens promotional merchandise available on the market.

There are many products that can reach a younger target audience. Children go to school so they need equipment and stationary each year. Pencil cases are a great choice, they are useful items that are on view in every lesson to everyone around. Promotional stationary is also a great item as it will be used daily and will build brand recognition. When this recognition is created, the advantages of reaching a younger audience will come into play.

Pester power- parents today will buy more for their children due to dual incomes and smaller family sizes and they are put under pressure when their children want something that appeals to them.

Brand recognition- Children will eventually grow up so one day they will be an adult consumer with cash to spend. If brand recognition is created at an early age then the brand will be seen as trusted and established some years down the line.

All these advantages make childrens promotional merchandise a great seller and a wise investment for any brand promotion.

99.9% of clients in the workplace would agree there is a certain level of stress and tension throughout their week so why not supply gifts that give back to the client by providing them with promotional stress toys? It is a fact that when people are less stressed, they are able to work better and more efficiently. There are not many promotional items out there that help solve a problem without causing a problem and it is a product that appeals to all from young to old.

Stress toys are great for reducing any nervous tension and really help to alleviate stress. They are a lightweight desktop item, which is durable, portable and constantly on display. They come in many different colours, shapes and sizes, all of which can be tailored to meet your company’s requirements. The extensive print options are also a large factor in the success of stress toys, allowing bold brands to be shown all over the office.

The low cost for such a useful product is also a huge factor in its popularity. With UK stock and help from the Far East, we can supply a quality product that will last the test of time, even after all the ill treatment the stress toy will receive. This along with the light weight cheap transport costs puts this marketing tool in a league of its own.

Lets not forget the main reason for promotional merchandise. You want the client to remember you, to like you and to know you can offer a quality product. With stress toys you can tick all of these boxes and promote your item like a 3D business card with benefits. Take a look at our range and see for yourself!!