The role of promotional products as a marketing tool is a gateway towards a company’s success. The products you can use range from memo holders, pens, note pads, lanyards, coasters, bookmarks, clipboards, sticky notes, and virtually anything that companies deem effective and useful to their clients. Careful planning and decision-making regarding the appropriate promotional products are necessary, if you want your advertising campaign to be a success.
However, when it comes to the thriving business industry, it is always a challenge to stay at the forefront of your competitors. During events like trade shows or conferences, you strive to give nothing but the best promotional products. Sure, this is a right thing to do, but how do you ensure that you will give your clients a good impression of your company along with your chosen giveaway?
A key towards this type of campaign success is to maximize its potential as an advertising tool. The best way to do this is to ensure that your items match the interests and needs of clients. For instance, clipboards and binders would be very much appreciated by potential business clients in attendance at a conference. On the other hand, people attending a trade show will not really be using clipboards and binders because such events don’t involve much reading, classes, or seminars. This is why it’s essential to hand out the products that cater to a specific event and match the customer’s interests and needs.
During conferences or trade shows, you may also consider giving promotional bags, which already have a variety of goodies in them. This way, you’re appealing to a wider audience and you can never go wrong.
Since your clients have different lifestyles, your chosen giveaways should be ones that clients can still find useful even after the event. For business executives, consider giving golf balls, sports bottles, or nice authentic metal pens. Thus, every time they are playing golf during Sundays, going for a run or using their pens when signing papers, your company name and logo are still recognized.
On the other hand, if there are kids at your trade shows, it would be smart to give games or puzzles. As a result, your advertising goes beyond the event and reaches as far as their homes every time the youngsters use your promotional products.
Matching your promotional products to the needs of your customers is quite practical. All that you have to do is to be one with your audience and before you know it, they will be one with your company too.