There is a marketing tool that serves three functions: boost employee creativity, enhance business relationships, and boost sales. Wondering what this wonder tool is? It’s simple, and you probably have it right in your own home: giving out promotional gifts!
Yes, that simple item bearing your name, company, and logo can fulfill these functions, and possibly more. You can give out these items at events like expos, trade fairs, or a product launch. Your customer will be able to see that you are easily accessible by imprinting your hotline and website URL as well. The biggest and best gain you can get from giveaways is that these will actually be used by your employee, client, or business partner regularly. By constantly reminding them that you are there, you can increase the likelihood of making a sale.
Many companies have specialized in selling promotional gifts for a wide variety of businesses. In the market, you can find the usual keyrings, mugs, and pens. Some companies also offer USBs, desk calendars, stress balls, and umbrellas. The choices are endless!
Some companies also use promotional items to remind customers of the brand even after the transaction has been completed successfully. This increases the chance of the customer remembering the company in case they need more of the product or would like to enquire about additional services. Some of these items include calendars, refrigerator magnets, or just about anything that can be used at home. This will ensure that the company’s contact information can readily be seen, rather than go through the trouble of using search engines or the directory to find the company.
In addition, promotional gift items edges out the competition in your customer’s attention. Obviously, your item will not bear the competition’s name next to yours, so the chances of turning to the competition are greatly minimized. Also, there is a risk that if they consult the directory or search engines, they will come across the competition. Having your information directly in front of them minimizes that, and increases the likelihood of your customer coming back to you again and again.
Remember that the key to effective promotional gifts is their repeated use. If you constantly remind your clients and consumers that you are there, they will remember you better in case they need the product you manufacture. Just choose, sit back, and watch your company soar.