Promotional bags are never considered a bad investment. Perhaps the biggest hindrance to a campaign supported by bags is the price- because of course; larger products are pricier compared to smaller advertising aids.
Nonetheless, bags are by far the most durable marketing aids available and the space afforded by the external surfaces of the bags are a great way to transmit your advertising messages directly to a reading public.
Tickling the public:
Communication is all about getting the interest of the public. And of course, the public literally has to have interest in the transaction between advertiser (who is giving away the marketing aids) and the market. That’s why promotional bags are such a wonderful way of advertising.
Many people are now irritated, or rather, repulsed by straight out advertising through television, magazines and billboards. Many view these advertising aids as meaningless, a waste of time and sometime barbarously sexist. You don’t want to be part of that.
Meaning and advertising:
Meaning is derived from particular contexts especially in advertising. Since the public is already wary of the traditional modes of advertising, it’s time to bring in a more human face in marketing. By giving away promotional bags you’re saying to the recipient: hey, we don’t know you, but we care.
This is especially important when you’re dealing with a market that is largely unwilling to go out of their way to spend money. Since we are facing tighter economic times together, you have to make sure that you actually convince a person to participate in another transaction of purchasing.
What’s the best bag for the job?
Since cultural codes have already been established (formal/non-formal, appropriate/inappropriate) it’s quite easy to determine which promotional bags would be best suited for conferences, seminars, promotional events, etc.
However, it does not hurt if you innovate a bit. Innovation allows the advertiser to show that the company itself is a think tank. People love companies that actually think - mindless companies are often avoided for being “un-human”.
Also, your whole advertising campaign should be geared into convincing people that a need exists, and that you can satisfy that need. In the long run, your company would benefit immensely from this.