Argon Promotional Products and Promotional Gifts. » 2009 » January

Promotional products could take many forms. Every year, new innovations are created in this industry to bring satisfaction to clients who seek unique and novel ideas. As a result, a wide range of items can be turned into promotional products nowadays. But though this is the case, there are tried and tested items commonly used in the market for years.

Clothing like baseball caps, visors and jackets are one of the common items used. In a survey conducted by the Promotional Products Association International (PPAI), the non-profit trade association of the promotional products industry, distributors reportedly stated that 27.2% of the promotional products they create for clients are some form of clothing. These items could be quite expensive, especially if embroidered, but they are the most widely used by people and provide great advertising exposure.

Writing instruments have a share of 11.8% in the frequency of production by promotional products distributors. A pen may not be as unique as other items but it is very practical for everyday use. Also, promotional pens nowadays are given new twists like pens with flash lights or pens with laser pointers that could also be used in doing presentations.

The cheapest but effective promotional products in the market are water bottles. They are especially popular to clients who are health conscious and to those who need to drink water often. People who do a lot of exercise and sports could take these water bottles with them every time they go to the gym or play sports with their friends. By doing so, more people get to see the logo on these bottles thus providing advertisement and exposure.

Mugs are also tried and tested items that have been around for years. Lately, mugs have been going through many design changes to make it more attractive and unique to customers. Prices for promotional mugs could range from low to high depending on the material. Plastic mugs are cheaper than ceramic ones. Nevertheless, both kinds are still effective in spreading a company’s name especially when groups of people are out drinking coffee or having soup.

Do not fret if many companies are already giving away these items as promotional products. Even if you do have the same promotional product with your competitor, the item could still stand out depending on the way you package it and do the design. To do this, you could enlist the help of professional s that could repackage common items such as the ones stated above into eye-catching promotional products. Argonromo is one of the best promotional products distributors that could help you with this.

Branding Technique:

The effectiveness of promotional gifts as a marketing strategy has been tested time and again. Along with the right promotional product, the branding technique is vital to the success of any advertising campaign. Argon Promotions is a reliable distributor of over 5000 promotional products using state-of–the-art branding equipment. Your chosen product can be pad or screen printed, embossed or embroidered or silver or gold foiled for a more classic look.

Pick Products that Connect with your Target Audience:

Knowing your target market is essential in picking the right promotional gift. If your target customers are school children it would be useless to give them conference folders or even the simplest key ring as this items will be of no use to them. The aim of promoting the company will be lost as these items will not appeal to the recipients. In the same manner, a cuddly teddy bear if given to a marketing manager or another business executive will not generate name recall as there is a good chance that the toy will be given to children.

Choose promotional gifts that would remind people of the nature of your business. For instance, a key ring in the shape of a car is a suitable promotional gift for a car dealer. Aside from its usability, every time the key ring is used, the user will be reminded of the service you offer.

Ample Area to Imprint the Company Message:

A promotional item attractively imprinted with the company name and marketing slogan will effectively do the task of advertising the company. A printed umbrella is a good promotional gift as it provides ample space. Moreover, an umbrella would provide maximum company name exposure as every time it is used, people will notice the imprinting thus conveying your message to your target market.
Know the Items that Most People Like to Have:

Take note of the current fashion trend as this would be a very useful hint in your choice of promotional gift. Knowing the preferences of your target audience will ensure a successful marketing campaign. If you know that your potential customers would be happy to receive caps or T-shirts then give them one. Gifting them with cheap electronic gadgets will not serve the purpose of generating name recall if the gadget will just be tossed in a dark corner. But then again if you still find picking the right item a daunting task, you can enlist the assistance of a market research group to help you decide on the most suitable promotional gift.
Join Trade Shows:

Joining trade shows is an opportunity for the company to showcase its products. The key to a successful trade show is the number of visitors in your booth. A steady flow of visitors will be assured with the distribution of promotional gifts. A word of advice though- as some people come to trade shows to avail themselves of the giveaways, it would be wise to give your promotional gifts after you have delivered a short spiel on your company products otherwise, the purpose of making people aware of your company will be lost.

The promotional mouse mat is a potential advertising space. They are a much fresher idea than the same old promotional products that people can be tired of receiving. Instead of blatantly promoting a company’s logo, mission and vision, why not go for a simple design to more subtly deliver the message without seeming unoriginal or pompous.

A mouse mat is something a person will see everyday. It is always beside the computer and just below the hand that moves the cursor. The presence and location of a mouse mat would be considered a great space for an ad and should be utilised in the same way people use print to get their message onto giant billboard ad space to capture people’s attention.

Yes, these products can be customised, but if the company just puts their logo on it with a plain background, that is not the most effective way to capture the attention of people who are receiving them as a promotional gift. The company should put some extra thought in to it. What is envisioned in the overall look - The colour scheme? - The texture? Even the shape can depend on the company. Then there is the question of comfort and durability. Thinking it over, not only can a mouse mat be an effective ad space to advertise the company’s name, but it’s also an ad space that people can actually use.

But some may ask, isn’t selling a company’s name slightly disparaging? The answer is no. The name is there so that the company can make people more aware of the brand name, or get more familiar with it. In relation towards employees, this can give a sense of establishment and even pride, they can be reassured that the presence of the company is there by encapsulating it in a product.

The main reason why promotional products are items that are used everyday is because companies want to constantly remind the receiver of their name. But with all the promotional items handed out, it pays if a company makes the effort to stand out. A mouse mat can do that for the firm, and by personalising it further, the promotional product becomes even more effective in reflecting the company’s goals.

A promotional gift refers to any item that is given with the intention of advertising a business or company. The company’s name and contact information is always imprinted on it. This serves as a non-stop promotion of the company to the people who are given it.

A couple of years ago, the choices for promotional gifts were limited - the ones that were usually available were only those that are made of hard plastic since these were easier to customize and print on.

However, things according to the recent business news, has changed because of a rapid refinement of technology brought about by the increased demand in useful, unique and environmentally friendly products. Now, you can print on any material of any size and shape. You can have your company’s name embossed on a promotional conference folder or have it printed on a stylish laptop bag. What’s more is that instead of going to stores or calling up companies to order promotional gifts, you can now purchase them online.

Shopping has radically changed now that the full use of the Internet has been discovered and maximized. Hence, companies who are in need of promotional aids can maximize the benefits of online shopping since there are a lot of promotional product suppliers in the UK who have switched to e-commerce.

By buying promotional gifts online, you can save a lot of time. You don’t have to personally go to stores in order to select from their range. A purchase is only one mouse click away so it would only take you a few minutes to complete your task. Moreover, you can do this any time you want. Unlike physical stores that have limited opening hours, you can just surf for promotional gifts online at whatever time is best for you. Thus, online shopping would give you both the advantages of flexibility and convenience.

You can also buy products at discounted prices. If you go to an online supplier, you will most likely see pop-ups and banners regarding discounts. Since online shops have less overhead expenses, they are able to offer you large savings. By shopping online, you can save a lot.

Finally, you can get information fast. You can get all of the details that you want, such as quotes, colors, and designs, in just a few moments. But just in case the available information doesn’t satisfy you, you may contact them through email or even by dialing the phone number listed on their website.