Selling a good service is more than just making money; it is building a relationship with your customer. More often than not a customer buys your product or service because they have a need for it. The need may be material, emotional, social, psychological or just plain self gratification. Therefore the link between you and your market is a lot more intimate than it seems.
When your goods or services fulfill or even exceed your customer’s expectations then consider the sale a success. This means that they will definitely be back for more. This is how your relationship with your customer is established. Like any relationship, your connection with your customers has to be nurtured and taken care of. The best way to take care of this relationship is through promotional products.
These are handy items that bear the logo or name of a company. The company name and logo may be accompanied by a specific brand. Popular products include baseball caps, key chains, calendars, shirts and stickers. Notice that these are items that are either noticeably displayed by the owners, commonly or frequently used, and can be had for a very cheap price.
Promotional products are a special way of advertising compared to radio, television, internet and print media. The receiver of the giveaway can take with them something tangible. This tangible item can be taken anywhere or can be used everyday. When the customer wears or uses your gift, he or she is reminded of your company and your company’s products. When others see him or her with it, they are made aware or reminded of your company or products as well.
Promotional products mean more than just giving the customers a free pen or keychain; it shows them that you appreciate their loyalty. They can be considered as rewards for loyalty. Rewards reinforce behavior. If the customers’ behavior of buying your product is rewarded through give away gifts, you are reinforcing their actions of buying your product. When you reinforce their buying behavior, they will continue to acquire your product.
Catchy television, print, digital and radio ads generate buzz for your products and services. They catch attention and spawn interest. But promotional products are the ones that will always remind them that you are there for them when they need your services. Promotional products will keep them coming back for more.