Argon Promotional Products and Promotional Gifts. » 2008 » November

Advertising is naturally costly. The price range varies depending on the medium—billboard, broadsheet, radio, TV advertisements. That is why a lot of companies, big and small, provides annual budget for such undertakings. But for companies with very little budget, there are many other effective ways to advertise and promote themselves, one of which is through promotional products. They are a bit cheaper but still pack a lot of marketing punch.

There are many giveaway options. Most marketing planners are good at optimizing their promotional resources and they bank on multi-purpose items that can multi-task. Clothing is way in-demand over other promotional products. There are several reasons why clothing is the best means to communicate to the public.

For one, clothes are useful. You won’t have a problem bringing them into play because these items never run out of stock no matter what season. There are t-shirts and baby tees for summer, jackets, scarves, knitted hats and gloves for the winter. Promotional Clothing is everywhere. It’s one of man’s basic needs and taking advantage of it won’t fail you.

Moreover, clothing is efficient when it comes to creating instant recall in the potential customers’ minds around the towns, or around the city, or around the country. It may even reach farther depending on the wearer’s destination, if he happens to wear your stuff. Yes, the possibilities are endless, if you are taking the chance for promotional clothing; every chance is worth the while.

Steps to better marketing
So you have come to a unanimous decision: Clothing for promotions. But the questions do not end with that. There are more questions and sub-questions like the one listed below:

-What kind of clothing?
-Who should wear them?
-Are the garments in season?
-What’s the current climate in your region?
-How much does a piece cost?
-What should be printed on the shirt?

Consider time, season, theme and your market, basically. Note your specifications. It is important that you know what to tell the supplier to get the correct item.

For example, if you are going to introduce a new product to the market, say a new line of cosmetics - that would count mostly female guests in your series of campaigns. The proper promotional clothing to distribute would be tees in pastel colors or white variations. Your brand’s name should be printed clearly in sexy feminine fonts or the product’s customized calligraphy.

The basic thing that you should not forget is that giveaways attract people because people love something for nothing, but even if they are free, you must take care with the quality of your product.

It is quite disturbing that many big companies do not realize the importance of corporate gifts in their business. While this occurrence has been only noticed recently, it is still disheartening to note that in the past, companies relied on gifts as their tools for promoting their business. Although the use of gifts as promotional items has been abused at times, other companies are relying more and more on it because of the benefits it bring particularly in the promotion of products and services.

There are many reasons why companies provide gifts. First and the most obvious reason is, that these are tools for promoting their company. Giving out gifts wherein the company logo and contact information are imprinted on it will boost the image of the company, thereby improving its business. This is an advantage that most marketing executives fail to realize. They only look at the expenses involved in purchasing these types of products.

Also, most corporations do not consider the giving of promotional items as something worth spending money. They’d rather put money on advertising in television or radio instead. However, what these companies fail to realize is that good quality gifts can last for a significant amount of time.

Another thing that corporate gifts do is that they motivate the staff. Giving gifts to personnel often result to more motivated and highly appreciated employees. These in turn results to a more energized staff who will likely contribute to better business operations. Keeping them focused through provision of corporate gifts as well as monetary benefits will ensure that your productivity is excellent.

Also, corporate gifts that are given to staff members also serve a promotional purpose especially if they are items that are portable. Examples of these items are laptop bags and business card holders, as well as pens. To maximize the promotional capabilities of your gift items, you can imprint your company logo as well as your contact information.

Indeed, looking for the right items to serve as your corporate gifts can be a very tasking challenge. Giving away a plastic stand that read “World’s Best Team” may not always have a positive effect. The bottom line is that it is very important to pick the right product. Spending a good amount of money on these can pay off in the long run, especially in terms of the benefits it brings to your business.

Promotional bags are a great marketing tool. They are another way for companies to get their name out and about without using billboards, press or TV ads. The list of companies that use promotional bags as a marketing strategy is endless – everyone from software companies to movie studios use them to promote their products.
But, where do they get these bags made? Do they produce the bags themselves or are there companies out there that do this for a living? Some companies may indeed make their own bags but most of time they are commissioned from dedicated promotional product suppliers.
Most companies that create promotional bags are available through the internet. They can easily be found through any search engine. If you are interested, all you have to do is to place an order, send the supplier your company logo, choose a style from the company’s online catalogue, give the specifications, make the payments and wait for the bags to be delivered to your doorstep.
Most promo bag companies are able to produce small batches of bags quite quickly while larger orders may take some time. Prices also vary dependent on the style of the bags and the intricacy of the printing method of the logo.
If you are a company that is looking to get your name out there with the use of a promotional bag, then you are making a brilliant marketing step. After all, how many people can resist a free useful gift? It is however advised, that if it is your first time to have some of these created for your company it is wise to choose from a reliable supplier like Argon Promotions.
Promotional bags can do wonders for your company. Not only will they constantly remind the user of your products and services, but those who see the imprinted logo will be reminded of your brand as well. If your give away bags are made tough and sturdy, then you are sure to get a longer advertising mileage for that.

Promotional caps of all different shapes, sizes and forms can be commonly seen all over the world. People of all demographics, whether young, old, male or female, can wear a cap. They are a common sight in places and events such as a baseball and football games or maybe even at casual hangout spots such as the park. With an assortment of caps available suited to people of different tastes, it is all the more imperative to create a cap that suits your every need. A promotional cap tailored to your preferences is more likely to be used and one that stands out from the rest is more likely to be recognized. Let’s take a look at some ideas of how to make your cap your own.

1. Appearance
How a cap looks is an important factor to consider. When you wear your cap, you want a cap that suits your aesthetic needs. The color is the most basic of all the cosmetic changes available. There are many ways in which you can choose a color. You can choose a color that matches your school colors or maybe even your favorite team’s colors. Of course, you can also just choose the color that you like the most.

Another way to enhance the look of a promotional cap is the designs incorporated into it. There are a lot of different possibilities for this one. A simple logo or image can greatly improve the look. For promotional caps that are used in schools or sporting events, the school logo or team logo can be used.

Including a message of some form is another idea. Perhaps a catchy phrase or words of wisdom can be used. Just remember that the space can be rather limited, so be sure to choose a message that is short and succinct. Marketing experts agree that the promotional cap is a great vehicle for getting your brand noticed as it is worn from place to place so use the print area wisely to maximize the impact of your message.

2. Functionality
The functionality of a cap is a factor equally important to appearance. A cap that cannot fit your head is useless. Be sure to get a cap that meets your size specifications. Another factor to consider is comfort. You must make sure that the cap is comfortable to wear by choosing the right type of material.

Whatever options you may consider, be sure to judge them based on your own sensibilities. Asking other people for advice can be helpful, but always keep in mind that the promotional cap is your cap. You are free to design it in whatever way you please.

Today’s companies know that it is imperative for them to stand out from the competition in order to stay profitable. Competition has become very tight among companies, and the challenge for them to stay ahead of the race has become more distinct. This is the reason why a lot of companies try to find inexpensive and effective ways to advertise and build on their brand recall. One of these ways is by giving away promotional mouse mats.

Because using the computer has become essential in today’s world, companies know that computer users need to have mouse mats with them. Consider that the normal person spends at least 5 hours everyday in front of their computer. Thus having a promotional mouse mat that carries the name and logo of a company is a good way for a business to advertise itself to the user and to the onlookers. Alternatively these mouse mats can also be given to employees or business partners as a way of thanking them for their support to the company.

Customizing mouse mats is a preferred choice by the marketing society of today who believe in giving out business gifts. Using this medium companies can maximize the gifts that they give, not just as tokens of appreciation to the support of the recipients, but also as an advertising tool for their company. Promotional mouse mats are proven tools that can keep a brand popular or visible to its consumers. These items also serve as mini billboards for the company. It can also help the cause of promoting the company if the mouse mats are designed in a very professional and attractive way.

There are a number of websites that cater to customizing promotional mouse mats. Among them is Argon Promotions, where businesses can browse through a wide array of items ranging from calculator mouse mats or counter mats, wrist wrest, and coaster sets, among others. Other specialized mouse mats include the ergonomically designed mouse pad, as well as fancy mouse mats manufactured from fancy materials. There are also mouse mats sporting graphics and bright colors.

With a wide array of colors and styles of mats that appeal to a large number of individuals, we are certain that we have the promotional mouse mat that will bring in desired results to your company. There are also budget-friendly promotional mouse mats. Whatever you need, we are certain that we have the mouse mat that you need.

Giving a promotional gift is a very successful way of advertising the company. It is an effective marketing tool that can easily and economically attract customers. The cost of a marketing campaign using promotional products is only a fraction of the cost of the traditional forms of advertisement and yet the effects are tremendous.
This is due to the fact that with a promotional product campaign, the target audience is well defined. Because the promotional product is chosen to fit or suit the target audience, it is well received and appreciated by the recipients. Additionally, promotional products are considered as gifts. And who would ever say no to a gift? The customer gifted with the promotional product would be more amenable to the sales pitch or would be more willing to try a new product.
Various promotional gifts are given by companies to attract customers and to enhance their company image. A promotional umbrella is one of the most popular choices a company uses to advertise its products. Because of its size, your imprinted company logo will be easily noticed. The wide canvas of an umbrella provides a very suitable imprinting space so that not only the company logo will be imprinted but other particulars as well. The contact information, website URL and company awards and recognitions can be imprinted. This is a good way of informing the consumers of the achievements of the company.
Promotional umbrellas will boost sales if given as a gift for purchasing a product. Word of mouth is a very powerful advertising vehicle. Customers who receive promotional umbrellas will tell other people; these people will be attracted by the umbrella and would purchase a product to get an umbrella for them. The chain will go on and on…
Gifting valued clients with a promotional umbrella will ensure their continued patronage. A good company reputation is created and the company-customer relationship is improved. Customer referrals are possible as it is a known fact that most people would recommend companies they like to friends and relatives.
Promotional umbrellas are used as gifts to recognize employee achievements. For hitting the sales target, for completing a project, for landing a major account or for an over all exemplary work performance. These gifts will serve as morale boosters. In this case the promotional umbrella will have twofold benefits, as an incentive to the employee to be more productive and for the company; it will serve as an advertising tool. Whenever the employee uses the umbrella, the imprinted company logo will be seen by other people thus, company brand recall is generated.

The competition in the business world has become more intense in recent years. Thus it has become imperative for businesses to extensively promote their products and services. There are different ways for companies to promote themselves. One of the easiest and cost effective ways is through giving promotional items such as conference folders. Conference folders may not be the most stylish of gift items but they are very useful, particularly among professionals who are often the prime targets of many businesses.

Conference folders are good items to be given away since they can help promote the organization. When printed with the company name, logo and contact information, these folders become very useful, mobile advertising tools that help in enticing new customers to try the products and services offered by the company.

Unlike most promotional items, conference folders are reused and kept. They are not thrown away or consumed, thus they are sure to stay for a while, and as a result help in promoting the company for a longer period of time. Giving conference folders help ensure that your customers will remain loyal, and that they are kept reminded of your business. Giving conference folders also helps in ensuring that the company message is conveyed to the target clients. Since conference folders can be very handy and mobile there is a good chance that users will pass them to their clients and friends this means added mileage to the company that printed them.

Conference folders of course are essential items in every conference, business meeting and seminar. Conference folders are good tools in promoting the business especially on these occasions because they are frequently perused during these events. Conference folders also bring in a sense of professionalism among those who carry it because they are presumed to be careful and organized in their things. Whenever users carry these conference folders they are bound to be noticed by other onlookers. Chances are they will also notice the company logo and name printed on the folder. What’s more if the folder has a stylish design then it has a greater chance of being noticed by more people. Indeed promotional conference folders are great tools to promote a business particularly during big corporate events like conferences and trade shows.

Promotional gifts and business gift items are very effective tools to use in promoting a brand. Giving away gift items to associates, customers and even employees would give them the sense of belonging and will make them feel special. This will help create a strong bond and loyalty between your company and the people you deal with.

When selecting customized gift items, you should consider what kind of customers you are going to be giving these gifts to. Always remember that not all gifts are created equal and appropriate in every occasion. Today, businesses are built around tourism and the best way to connect with customers who are mostly travellers is to hand out tourism related goodies. Some companies can advertise their brand by giving out printed gift items like travel bags, watches, passport holders, travel mugs, water canisters, vacuum flasks, flashlights, wallets and many other products that could be brought along whenever the recipients would travel.

You may provide additional information about your company as well depending on the available space. The promotional gift items selected should be functional to the customers and your message should be visible therefore constantly reminding them of your brand.

Whenever the client would use the personalized gift items, he would always remember the company and the products and services you provide. The brand name must be strategically located so that the consumers and everyone else around them will see it. This way, they would also be aware about the brand and can be attracted to it.

There are a wide variety of products that you can use as a promotional gift item to travellers that would suit their needs. One best example is to provide disposable cameras with your brand name printed on it. This way, your name is carried far and wide anywhere your clients would go. (And enjoy free promotion as well!)

To learn more about promotional gift items suited for travellers you can always check online shops or even travel websites to find out the best gift giveaway you could provide your customers. This way, you can have an idea on the latest designs, colours and even choose the finest products for your giveaways. These items could range from sweaters, jackets, umbrellas, bags, and even a skiing set if ever your client would decide on going to a winter wonderland. These goods will certainly provide you ample promotion and will make your brand world famous.

Using promotional products to give to clients can be very rewarding as it brings great benefits to the company. However, if a promotional item campaign fails, it’s almost always not due to chance or bad luck alone. If you want promotional products that spell business success, avoid these common mistakes in the selection and design of items.

• Slip-Up No. 1: Not including the contact details. What if a potential corporate client saw your brand name or logo in a coaster, and he gets curious about your company? He wants to get additional information, but the coaster says nothing about how he can contact your company. Unless your purpose of not placing any contact info on your promotional item is because you created a buzz campaign, you should place some contact details. This way, you’ll be able to effectively disseminate info and possibly have customer feedbacks.

• Slip-Up No. 2: Being too conventional and just plain boring. One reason why you’re giving promotional gifts is for your company to be recognized and ultimately stand-out despite many other contenders. You can do this by choosing promotional items with colors, designs, and styles that are attention-grabbing. If you are using promotional T-shirts, make sure that your brand name and logo is clearly visible and identifiable.

• Slip-Up No. 3: Being behind the schedule. Whether you’re having a trade show or an important event coming up in a month, remember to contact your promotional supplier at least a month in advance. With making good promotional products comes tremendous personalization with brand names, color logos, and company motto. This means that a lot of time is needed to meet the requirements of a specific promotional item. If your orders come in too late, there’s a high probability that you won’t get the items on time for the anticipated event.

• Slip-Up No. 4: Settling for the cheapest promo item available. In many trade shows and conferences, people tend to give items that have nothing special and different about them. Instead of giving items that are just a ‘little something’ for the guests, give promotional products that truly speak of your company’s goals and image. Choose ones that are innovative rather than dull and traditional.

• Slip-Up No. 5. Giving promotional items that are inappropriate. Of course, if you want to effectively advertise your company, you have to give your clients promotional products that cater to their interests and preference. Otherwise, it’s like talking to your target audience in an entirely different language.