Advertising is naturally costly. The price range varies depending on the medium—billboard, broadsheet, radio, TV advertisements. That is why a lot of companies, big and small, provides annual budget for such undertakings. But for companies with very little budget, there are many other effective ways to advertise and promote themselves, one of which is through promotional products. They are a bit cheaper but still pack a lot of marketing punch.
There are many giveaway options. Most marketing planners are good at optimizing their promotional resources and they bank on multi-purpose items that can multi-task. Clothing is way in-demand over other promotional products. There are several reasons why clothing is the best means to communicate to the public.
For one, clothes are useful. You won’t have a problem bringing them into play because these items never run out of stock no matter what season. There are t-shirts and baby tees for summer, jackets, scarves, knitted hats and gloves for the winter. Promotional Clothing is everywhere. It’s one of man’s basic needs and taking advantage of it won’t fail you.
Moreover, clothing is efficient when it comes to creating instant recall in the potential customers’ minds around the towns, or around the city, or around the country. It may even reach farther depending on the wearer’s destination, if he happens to wear your stuff. Yes, the possibilities are endless, if you are taking the chance for promotional clothing; every chance is worth the while.
Steps to better marketing
So you have come to a unanimous decision: Clothing for promotions. But the questions do not end with that. There are more questions and sub-questions like the one listed below:
-What kind of clothing?
-Who should wear them?
-Are the garments in season?
-What’s the current climate in your region?
-How much does a piece cost?
-What should be printed on the shirt?
Consider time, season, theme and your market, basically. Note your specifications. It is important that you know what to tell the supplier to get the correct item.
For example, if you are going to introduce a new product to the market, say a new line of cosmetics - that would count mostly female guests in your series of campaigns. The proper promotional clothing to distribute would be tees in pastel colors or white variations. Your brand’s name should be printed clearly in sexy feminine fonts or the product’s customized calligraphy.
The basic thing that you should not forget is that giveaways attract people because people love something for nothing, but even if they are free, you must take care with the quality of your product.