Argon Promotional Products and Promotional Gifts. » 2008 » August

When we think of promotional gifts, we usually associate that phrase to promotional mugs, pens and notepads we have lying around the house with the company’s logo etched or printed on the object. We always find these items useful and they can easily be used for day to day activities.

This is exactly what one should consider when creating ideas for promotional gifts.

Functionality should merge with the aesthetic. Mugs, pens and notepads are staple items which can never go out of style but one should consider items that appeal to our technologically driven lifestyles. It’s always great to pick gift items that can also be used around the office and will help ease the receiver’s workload.

A very popular item today is the mouse mat which has endless marketing potential. Most companies usually give these away in all shapes, color and sizes. A company’s logo can easily be printed on its face together with some basic company information such as URL addresses, fax and phone numbers. Related to this are USB or flash drives that can be bought in bulk with the company’s logo printed in them. They can range from 64MB to 1GB, depending on the giver’s budget. They can be used to store information and compact enough to be carried around as a keychain or worn around the neck for safety. The perfect companions to flash drives are lanyards with the company’s name or slogan stitched on it to hold IDs and access cards. You can even have the option to get an ID and access card holder that can be clipped on.

To help relieve stress and frustration, everyone will appreciate a good sturdy stress ball. Companies even incorporate their logos into the shape. They can be manufactured in the shape of cars for automobile companies, light bulbs for electric companies, even miniature copies of a company’s mascots. They are fun and functional ways to pass the time and relax. Laser lights incorporated into flash lights and key chains are also brilliant promotional gifts. They can function as pointers in client presentations and they are within easy reach.

Giving away promotional gifts that can be used around the office will ensure maximum advertising for your customers. They are also highly appreciated considering their usefulness. Going with items that can compete with the times and the needs of the customers assures the business’ survival in the long run.

Lanyards are very simple items that have a variety of applications. Perhaps the simplest use of lanyards is to hold identification cards, keys or tools. With the rapid changes afforded by technological advancements, new uses have arisen. Small electronic devices such as music players or cell phones can be kept safe by the use of lanyards. Other devices such as cameras and USB Flash drives come equipped with lanyards for ease of use and additional comfort.

Promotional lanyards are a common sight in conferences, schools and businesses. They are used to allow the user easy access to identification cards or access cards. Schools and universities commonly use identification cards to help control the security. Students use lanyards to allow their identification to be easily seen for that purpose. Recent advancements in technology have allowed these identification cards to serve as access cards, in case students need to enter a school library or register for a class.

That application is also commonly used in businesses. Employee identification cards are used by employees to enter restricted areas. The use of lanyards offers easy access for this purpose. Security is again a motivating factor for the increased use of lanyards to allow these identification cards to be displayed in a more effective way.

Conventions or trade fairs can be a very mixed experience. There are a lot of different activities happening simultaneously. There is a need for some to have an efficient and easy way to keep essential items. Some of the items include identification cards, access cards, keys and electronic devices. Lanyards are an elegant solution, which keeps all these items in person at all times in a readily available manner.

There are other applications, especially for promotional purposes. The different customisation options available allow companies to create lanyards for a specific purpose. A lanyard needs only to contain a durable strip of fabric and a clip for attachment purposes. Promotional lanyards can be designed in such a way as to allow companies to display their company message for all to see.

Adopting an eye-catching design in line with the company’s vision is very important. Company logos, mottos and colours can all help create a stylistic impression for the lanyard users. It allows them to identify the company involved with the promotional product. As an added bonus, it develops brand

Giving away promotional keyrings to your clients and friends is an effective way to attract potential clients to your brand. Key rings are one of the cost-effective methods in promoting a company. Additionally, keyrings are very effective in enticing consumers to try our brand and in return get good gains for your investment.

Despite being low cost, customized keyrings can still serve as gift items to your prospective clients or consumers particularly on special occasions. You can have the logo of your brand engraved on the personalized keyrings; this process helps your customers remember your products and services. Not only does it assist in impressing you current line up of clients, but also more importantly these items help you in introducing the brand to new customers.

Printed keyrings are convenient to use because you can easily carry it in your pockets. Keyrings are very useful and practical, a good reason why many consumers like receiving these items. Consumers often use these promotional items to keep their important key in place, and to make sure that they are not misplaced. Alternatively customized key rings can be used to store their cupboard keys, or car keys, keys to their rooms, and other important keys.

Because of the many purposes of keyrings, consumers are always likely to keep them. So, it is imperative that the key rings are attractive and customized so that more and more people will be enticed to keep them. This will likewise help you in promoting your brand particularly if you imprint your company logo on the key rings. The more times they use the key ring, the more regularly they will be reminded of your company.

Along this line, make sure that you give only the best quality keyring. Again, people will only use an attractive keyring, one that speaks of ingenuity and class. Giving cheap looking and poor quality promotional keyrings have serious repercussions on your business. People will always be reminded that your company is a second-rate organization because you give away cheap keyrings.

There are many options for you in choosing keyrings. These items come in various designs and styles. They are also available in various materials such as plastic, leather, and metal. You can always consult promotional products websites to have a glimpse of what item and design you would like to give to your clients.

Caps are a very common promotional item. It is typically used because a wide variety of people find them useful. It can be used in a variety of situations and settings. The sheer versatility afforded by this item makes is a very attractive option for use as a promotional giveaway.

In many trade shows, conventions or even promotional fairs, caps are a common sight. Many companies typically give away caps as it is a very easy and effective marketing tool. Because of the visibility afforded when using a cap, it is easy to establish brand recognition as more and more users wear the caps given away. Bright colors or vibrant designs are excellent attention grabbers.

As such, it is very important to place the company name and company logo to take advantage of the fact that so many convention goers use the giveaways given to them. The booth attendants should be wearing the caps themselves to quickly establish the company they are working for.

Aside from aesthetic values, caps offer good functionality. They offer warmth and protection which makes it ideal to be worn in a lot of settings that they are commonly utilized. In a lot of conventions or trade fairs, the sheer amount of promotional items given away can prove to be a hassle to carry. Caps are different as they can easily be worn, removing the need to carry them. Wearing the cap may also help satisfy the need of the visitors to participate in the revelry involved.

When producing promotional caps, it is very important to create a solid and fully functional cap. As with all things, quality is very important. Sacrificing the quality of a promotional cap to acquire them at cheaper prices may prove to backfire on you. Creating shoddy items can lead to a negative experience for those involved. Not only will they not be worn, leading to a lack of visible presence for your company products, they might even be discarded. It is obviously very damaging for a company to find their product on a trash bin.

Choosing the right type of material can help improve the quality of your promotional cap. Be sure that the material is not only durable, but also very comfortable to wear. Some convention goers might even continue using the caps outside of the gathering if they find them very useful. This leads to even greater visibility for your company. Comfort is also a very important factor. Choose a fabric appropriate to the situation, say perhaps related to the weather.

There are a lot of people who haven’t heard of the term ‘Promotional Bags’, but it is certain that they have in one way or another come across it or perhaps even own one. These bags are so common that most people no longer mind that they are there. In fact, almost everyone has received one in a way or another. They may have been given to them when buying a huge amount of food or drinks or when they attended a film premier or maybe when they purchased a computer. But what are promotional bags?

Promotional bags are those that are given away as free gift as part of a purchase or an ad campaign. They are considered as a great marketing tool because they reach the consumers at a near subliminal level and help to increase the interest for the marketed product. Almost every company with the intention of getting their name to their customers, has made use of promotional bags in their marketing strategy. These bags are very affordable and readily available as there are many companies that have been established for the sole purpose of manufacturing and supplying them.

Promotional bags may be free or they may be made for consumers to purchase them. Examples of free promotional bags are those that are given away by pharmaceutical representatives to physicians and those in the medical field in order to promote their products. Free bags often come with purchases that you have made , for instance, when you purchase a printer or a laptop computer. Banks also give bags away to loyal customers during special promotions.

Not all promotional bags are free of charge. Some companies like Disney manage to plug their movies by licencing and selling products that have the movie logos and characters applied to the bags. To give you a clearer picture, think back and remember how many Disney Princess or Pooh bags have you seen over time.

Whether promotional bags are given out for free or sold to adoring movie and TV fans, they still manage to do what they were created for and that is to generate interest on the products that they promote.

Promotional gift-giving is by far one of the most competitive fields of advertising and marketing. In the current world of a demanding and volatile buying public, it is not enough that you tempt them with mugs, notepads and t-shirts. Your promotional gifts must be something unique and creative and will directly relate to the company’s name and products.

Promotional gifts should say something about the company and what it aims to give to the customers. Also, if you are launching a new product, it is best that the item chosen for promotion should give the customers an idea of what the product can do. In the past, it was enough to put descriptive texts and a few images on notepads and t-shirts, but people today will just dismiss these.

The idea is to catch their attention and fuel their curiosity. Appropriate promotional items must also be considered for the company and their products. If it is a new car that is being introduced to the public by an automobile company, a die cast miniature of the car would be an appropriate promotional item. It could serve as key chain or as decoration for the mantelpiece. If it is a luxurious new shampoo or soap that claims to be used by movie stars, the promotional item chosen should be something equally luxurious. Maybe a bath set consisting of soft towel and slippers could be distributed to customers. Or a silk or terry cloth bathrobe could be just as appropriate, giving the customers an idea of movie star lifestyle that they can directly connect with the product.

If the business relates to a specific service, such as a law firm, a perfect promotional item would be a travel mug which its clients can use. It can even be personalized with regards to color and shape and the company logo discreetly embossed in the corner. A laptop bag would certainly be appreciated by the firm’s customer base ensuring loyal patronage of their services. For clients with sales people on the road, a perfect item would be a classic tall travel mug in stainless steel with a locking lid which can be used in the car.

Promotional gifts must always be chosen carefully with the receiving party in mind. And it is always a great thing to choose items which can showcase the creativity of the company giving away the items. Remember, your products speak for your company.

An eye-catching mug filled with a steaming hot drink atop a working desk is not an unusual sight. Coffee, for instance, ranks highest among the beverages consumed by most people around the world. Employees and workers are known to reach for a mug of this hot invigorating drink while mulling over reports. At home mums would reach for a mug of beverage in between chores. Companies launching advertising campaigns should bear this in mind.

A mug is an ideal promotional gift since it provides ample space to imprint the company logo, company slogan as well as website URL. Being constantly used, a promotional mug would create name awareness. A mug on top of a desk would catch the attention of other people especially if the shape is quite unique and the graphics and imprint is attention- grabbing.

The most common earthenware mugs can be made into attractive and eye-catching promotional mugs by glazing and by using striking colors for the imprint. These kinds of mugs are ideal as giveaways for product launches, for seminar and convention giveaways, and as trade fair freebies. But if you are thinking of giving your business associate or a CEO with a promotional mug, the more upmarket bone china mug is a good choice.

Promotional mugs are also used as gifts to employees during anniversaries, retirement, promotions, and birthdays. Giving promotional gifts during these events fosters good employee-employer relationship. Giving out mugs as promotional gifts for completing a project or for attaining a sales target would boost employee morale. Because of this employee recognition continuous dedication to the company will be assured.

Promotional mugs are also used as a part of a mailing campaign package. Mailing campaigns are done by companies to gain new clients. This campaign is aimed to boost sales. Mailing campaign letters will most likely end up in the dustbin as many people are too busy to bother with letters introducing new products and services. But try to mail a promotional mug along with the sales pitch. Your introductory letter will surely be opened because lumpy mails would attract the attention of the recipient. They can’t help but take notice of the mailing campaign more so if the mug is pretty unique and attractive. A draw back of this idea is that mugs could be broken while in transit. Using polystyrene postal cartons will address this concern.

Mugs are ideal promotional products because of it usefulness. Users could get attached to pretty promotional mugs so that once chipped, these mugs would still occupy desk space and be used as pen holders instead of being thrown away.

Shirts and caps printed with company logo and slogan is a common sight everywhere you go- in shopping centers, in the park and in school. Often times you will notice eye-catching mugs on top of office desks. While on the underground, you will notice a woman carrying a bag screen printed with a company name and the service it is offering to the consumers.

These are just a few samples of promotional products. A promotional product is practically any item as long as it can be printed with the company name, logo, slogan, contact number and at times a brief message. Recently, the website is also added to the information found on promotional products.

Promotional products are given for various reasons. For companies, it serves as an effective marketing tool to create name and brand awareness and consequently draw potential customers. It is also a means by which a company can promote its image in the community. Clothing that is used as a promotional product is a walking advertisement. They help advertise the products of the company. During tradeshows, these products are great crowd drawers. However, it would not be advisable to give these products to every one that pops in the booth. Using these products as a prize for answering questions regarding the company and its product would be a more effective as customers would likely remember the company more thus creating brand and name awareness.

Have you noticed the local rugby club or football team wearing uniforms printed with the name of the sponsor company? Win or lose, the team as well as the community will recognize the efforts made by the sponsoring company. Giving out promotional products will enhance the image of a company and build public relation which would result to upping sales.

Lawyers, physicians and other professionals use promotional products as an expression of gratitude for loyalty and continued patronage. Schools would use folders, bags, pens for sports events, seminars and academic conventions. Even politicians are known to use promotional products during campaign sorties. They give away caps, shirts and visors printed with their name and the position they are running for. These products when given to employees will serve as recognition for a job well done. This recognition will help boost employee morale and will serve as a motivation for greater performance and productivity.

The best promotional product is one that can be associated with the company so as to create recall whenever the customer needs your products or services. An example of this is a computer dealer using mouse and mouse pads as give-away items; personalised table napkins for restaurants and bottled shampoos and lotion for spas and hotels.

Promotional products may be tagged with a different name - give-aways or advertising specialties. But the fact remains that these products are as effective and useful as evidenced by the number of people sporting jackets, shirts, caps and umbrellas with a company logo on it. Being everywhere would mean that as an advertising tool, this is a winner. No other advertising tool would bring out a smile and a “thank you” from the recipient.